Discounts, special offers, two-for-one deals: Shoppers find it hard to resist a good bargain. Periodic retail promotions allow you to capture the attention of new customers; they also provide an opportunity to reward loyal customers and promote your brand on social media – both excellent means of ensuring customer retention. When planning your next retail promotion, don’t overlook the value that your POP display can bring. When implemented correctly, point-of-purchase creations dovetail support your brand messaging and attract new customers. We’ve compiled some reasons why your POP display should always be front and center of any retail promotion that your […]

The myriad of products and displays can create sensory overload. In this competitive economy, you have to constantly reach for the creative connection, one that appeals to both the consumer’s needs and emotions. Breaking the mold is the key to getting the best return on your POP display investment. At McIntyre Manufacturing, we not only have the technical expertise to provide the highest quality products, but we also have some of the most creative minds in the business. We’ve compiled a list of dynamic floor display ideas that will help you stop customers in their tracks, ensuring that your product […]

In addition to personal resolutions, businesses take time at the end of the year to evaluate their bottom line, identify key areas for growth, and integrate this information into developing marketing strategies for the upcoming year. When you’re setting your business goals for next year, don’t forget to budget for a new customizable display. We’ve seen firsthand the incredible difference a quality, customized display makes and how it enhances the bottom line. Throughout the years, we’ve discovered there are five main reasons our clients need a new customizable display: 1. Your display doesn’t adequately address your business’s unique value proposition. […]

Don’t underestimate the benefit of a custom designed POP retail display. How many times have you gone into the store for “just one thing” and left with a cart full of items—some you intended to purchase and some you simply discovered while shopping. According to Shop!, a global non-profit trade association, a quality customized display can help your business increase sales by capturing more impulse purchases. In fact: Around 76 percent of all purchase decisions are made in-store. About 68 percent of all in-store purchases are impulse driven. These point of purchase display statistics demonstrate that a custom designed display […]