How Customized Displays Gives You a Competitive Advantage

how can you display small heavy items effectively in a retail storeWith the infinite number of choices your potential customers face every day, can you afford NOT to have a customized display? If you have a generic display, their eyes will pass your product by and settle on the more innovative display offered by your competitors.

At McIntyre Manufacturing, we consider ourselves a member of your team, and we are dedicated to helping you succeed. We believe there are five main ways a customized display gives you a competitive advantage.

1. A customized display gets attention.

Coca-Cola has gained worldwide recognition with its product, which features the familiar red label and white lettering. However, another vital aspect of the product’s successful branding is the shape of the bottle. Coke wanted a customized bottle so it would not be confused with other bottles of brown cola on store shelves.

In this example, a company decided to customize their product to give it a competitive edge and make it stand out from their competitors. The hourglass shape of the bottle is instantly recognized by customers across the world.

If you were creating a customized display for a Coke product, you could easily create a POP display in the same shape as the iconic bottle. This would not only grab the customers’ attention, but it would also reinforce the brand message. In addition, its form would easily stand out from the competition.

Customized displays let you make your own statement. Does your product have an iconic color, shape or logo? We can easily recreate it, and our powder coating capabilities ensure that you’ll get the exact color and shade needed.

 

2. Customized displays make more efficient use of available space and lighting.

Is your display going to be at a job fair where there’s a certain size and space limit, or will it be featured on the end of an aisle at Target? Even if your product is regularly displayed at the end of the Target aisle, what if your marketing department determines that another location would be more advantageous?

A customized display is flexible. It can be easily outfitted with wheels and movable parts that allow you to streamline or expand it as needed. This has several advantages. First, it’s more environmentally responsible because there’s no need to create a new display. Second, it’s more economically feasible, ensuring you’ll get the most “bang for your buck” when you invest in a customized POP display.

Either way, it ensures you’re not “locked down” into one particular area.

When you plan on using a display in several different locations, you can NOT use “one size fits all” lighting. Use customizable LED lighting so you can easily readjust lights as needed to guide customers’ eyes where you want them to go.

3. You can easily change your display to meet the need of your audience.

Perhaps your latest power tools are popular with both private contractors and weekend home renovation “do it yourself” hobbyists. Both are looking for a dependable, quality product that’s also a good value.

These potential customers are looking for the same thing—but they are completely different audiences. The private contractor may need to purchase multiple items while the hobbyist may only need a few tools. A customized display allows you to adjust your message for each client.

You can customize one for the contractor that features several different tools, along with information on volume sales. Likewise, you can tailor a smaller selection to the weekend hobbyist, perhaps decorating your display with renovation “before and after” photos that were completed using your tools.

 

4. Customization allows you to make changes.

It’s a fact of life in today’s climate: companies merge, strategies change and CEOs may adjust their vision based upon economic indicators of the marketplace. We can work closely with you to not only adjust your displays, but to help you find the most economical way to deliver your new brand message.

 

5. A customized display is a team effort.

At McIntyre Manufacturing, we’re interested in much more than creating a wonderful display. We want to know what’s at the heart of your business. Our desire is to understand your company’s philosophy and story. Only then can we embark on creating a customized product that will elevate your brand.

We understand that creating a display that will deliver results is vital in this competitive economy. That’s why we hope you’ll consider the advantages we’ve outlined. Give us a call. We’d love to discuss how we can help you meet your goals.


Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.