From the color you pick for your customized POP display to its careful placement in the store, consumer psychology should drive your decisions. Often, shopping impulses take place on a subconscious level, causing an emotional reaction. We’ll take a look at the impact of color on your display, how you can benefit from it, and […]
Your business is much more than a logo or a name, and custom merchandising displays are the messengers that help develop perceptions in the minds of potential customers.
Poor customer service comes with a huge price tag. According to Forbes magazine, poor customer service is costing businesses more than $75 billion each year. Compare that to the $13 billion reported in 2016, and one thing is clear: Businesses need all the help they can get. Granted, not every business has problems with customer […]
No one has a crystal ball when it comes to determining future trends, however, through careful examination and study, we can determine which trends are going to be vital for customized POP displays to reflect in order to be successful. Are you ready for 2019’s POP display trends? Digital will continue to assert itself in the retail POP market as more people target Millennials. Read #2-7…
Your biggest customer base is on the horizon, and if you’re not implementing the best digital marketing strategies, you’re going to miss a lucrative opportunity. Millennials and Gen Z are generations that are not only digitally driven, but they also enjoy brick-and-mortar stores. Discover 3 ways to reach new customers by integrating digital with your POP displays.
While $13.5 billion is an impressive number, $14.5 billion is even more so. Expansions in the female retail market and the use of technology-driven retail enhances have caused licensed merchandise sales to rise by $1 billion to $14.5 billion in 2019, according to Forbes magazine. This means that if you are creating a sports display, […]
They have been accused of being self-centered and narcissistic. They have been praised as bold entrepreneurs and champions of change. In their world, they have no memory of the Cold War, don’t remember a time when a woman was not on the Supreme Court, and have always known a phone that has internet and texting […]
The kids are back in school and the summer pictures of beach vacations and mountain hikes are recorded on your phone. Remember that it’s never too early to start planning the design for next summer’s POP display. With your June, July and August adventures fresh on your mind, it’s the perfect point to plan ahead […]
If you’re not making the most of your checkout displays, you’re not harnessing the power of the impulsive buyer—and you’re sacrificing a lot of profit as a result. If you don’t believe us, examine these figures. According to CNBC: The average U.S. consumer spends roughly $5,400 a year on impulse buys and unplanned purchases. A […]
Why did a customer buy one brand over another? Was it because they have had better experience with that brand, or is it because the display convinced them to select it over another item? Mountains of research have been dedicated to analyzing and interpreting consumer behavior. Knowing what your clients need — and what they […]