Don’t underestimate the benefit of a custom designed POP retail display.

How many times have you gone into the store for “just one thing” and left with a cart full of items—some you intended to purchase and some you simply discovered while shopping.

According to Shop!, a global non-profit trade association, a quality customized display can help your business increase sales by capturing more impulse purchases. In fact: 

• Around 82% of all purchase decisions are made in-store.
• About 62% percent of all in-store purchases are impulse buys.

These point of purchase display statistics demonstrate that a custom designed display can make all the difference when it comes to capturing that profitable impulse buy.

It’s tempting to cut corners and save money on developing a point of purchase display. When you realize how vital a quality display is to securing revenue from customers who make impulse purchases, you’ll quickly change your mind. 

In fact, investing in a display designed exclusively for your products can actually be more efficient—and profitable—for your company in the long run.

Here are three of the many ways a custom designed display saves money:

1. A new POP display tailored to meet your needs eliminates the effort of refurbishing old displays.

Many fall into a “false economy” trap when it comes to point of purchase displays. Fixing or refurbishing the old display does not always save money. If you have to consistently repair, repaint or refurbish your older display, you’re not saving money. Also, unless refurbished well, an older display can begin to look cheap and patchworked.

A quality display doesn’t have to be incredibly expensive. Our designers and engineers work closely with clients to help them explore all options. Frequently, we’re able to find a solution that has durability, efficiency and value.

2. A customizable display is easily portable and configured.

If your current display wasn’t designed for flexibility, you may end up having to buy additional POP displays because your original one couldn’t get the job done. Or, if you try to force your older product to do something it wasn’t created for, you could damage the display and have to refurbish or repair it—which will be an additional drain on funds.

The advantage of customization is that our engineers can create modular displays or highly flexible products with parts that can be interchanged and configured to match different spaces, environments or sizes. This includes products ranging from book display racks for retail stores to creative grocery store displays.

3. Creativity means a customized design with shipping in mind.

The artistry and innovation of the final product is only half of the story. After all, your display has to be delivered. Depending upon locations and quantities, this can easily become one of the most expensive aspects of creating a point of purchase display, and often, it prevents many businesses from fully considering the advantages of customized displays.

However, when a team of enterprising engineers is on your side, you can get creative, knock-down designs that are customized to fit into the smallest box possible. McIntyre Displays can utilize construction materials that are both durable and lightweight.

You can count on McIntyre Displays to meet your needs

We specialize in uncompromised quality, excellent designs and efficient turnaround. We’re pleased to say that we have loyal, repeat customers across a wide range of industries and services. Whether you have a comprehensive, detailed plan or you have a basic idea sketched onto a napkin, we will work with you to fulfill your vision. Let’s get started.

Saving money on a display is only half the equation. The other half is making sure that display actually earns its keep once it’s on the floor. A well-built, cost-efficient display is wasted potential if it isn’t also designed to move product beyond the original sale. That’s where upselling and cross-selling come in.

How to Boost Cross-selling and Upselling With Retail Displays

Chances are, you’ve experienced upselling and cross-selling firsthand.

Any time the drive-through cashier asks if you’d like to “super-size” your meal or you’re considering purchasing a car with an upgrade to leather seats, you’ve been exposed to these marketing methods.

It’s one of the best, most effective tools in the salesperson’s playbook. If you’re not taking advantage of upselling and cross-selling, you’re missing out on important revenues—and POP displays are a key element in helping you net those sales.

But it’s not just a mere POP display that assists—to reap the full benefits, you need a customized POP display that directly reflects your product, your business and your values.

We’ll explore how a customized POP display enables you to earn more money and how the principles of upselling and cross-selling play a large part in helping your bottom line.

What is upselling?

Upselling occurs when you encourage customers to buy an item that is slightly better than the one they are considering. We see this all the time, such as selecting a computer with faster speed and more memory.

What is cross-selling?

The purpose of cross-selling is to encourage the buyer to purchase additional items that complement the one he or she has already purchased. Examples include the case to go with your new laptop or a chain lock and bike rack to go with the new bicycle you purchased.

How important are upselling and cross-selling?

These techniques can be very effective with both new and existing customers.

The chance of upselling to a new customer is somewhere between 5 and 20%. Success in upselling (and cross-selling) to new customers rests in the ability of the POP display to adequately provide enough education to help the customer realize that an upgrade is in his or her best interest.

For an existing customer, the probability of upselling increases dramatically — to 60 or 70 percent.

If you ignore the benefits of upselling and cross-selling, you’re losing revenue.

How can customized POP displays assist with upselling and cross-selling?

POP displays can be effectively used to convey the educational message that points the consumer in the direction of an additional product or a better version of the product they are considering.

According to the Harvard Business Review, spending money on an impressive POP display often proves more productive than purchasing advertising and promotion expenditures.

Following are three reasons why POP displays are a highly effective means for retail upselling or cross-selling:

1. POP displays are valuable focal points to suggest add-ons.

By using a POP display as the focal point, it naturally points the customer’s attention to the variety of options available. Therefore, it is important that the superior product is located beside the lower-grade version, showing the contrast and value in the upgrade. Likewise with cross-selling, the complementary products should be located nearby.

2. POP displays offer customer education.

So why is the more expensive printer better than another one? Consumers are interested in convenience and may not have time—or the inclination—to grab the attention of a sales clerk.

Therefore, the POP display has the responsibility of clearly and concisely explaining the advantages of the purchase.

The POP display may include:

• References to a website for more information
• Testimonials from satisfied customers
• Bullet points to clearly outline product benefits
• Samples such as fabric swatches

3. POP displays cater to “impulse buys.”

When was the last time you went to Office Depot, Staples, or another office supply store? At the checkout counter, you likely found wonderful examples of cross-selling in the form of USB chargers, flash drives, lanyards and similar items.

By having these related objects readily available, customers can quickly access and purchase them, even if these weren’t the items for which they were shopping. The key to important checkout counter impulse buys is an effective POP counter display.

Watch and learn from others.

When was the last time you experienced an up-sell or cross sell? What were the factors that influenced your decision? We’re willing to bet that part of your decision was based upon a clear, concise message that outlined the advantages of making that choice. This is the same message you can convey through a customized POP display.

We’ll help you take advantage of these marketing strategies.

Perhaps you have a specific goal in mind, but aren’t sure how to transform it into reality. Don’t worry. We have decades of experience helping our retail clients gain more customers and achieve an excellent ROI for their POP displays.

Contact us to discuss how we can help you. We’d love to talk about your ideas and create a display that will help increase your bottom line.

Three Ways a Customized POP Display Will Help You Earn More Money

While online retailers still garner a lot of attention, consumers haven’t tired of brick-and-mortar stores. Sixty-five percent of Americans make in-store purchases weekly. While 19.2% of retail sales are from ecommerce, 80% come from brick-and-mortar stores.

This is for a variety of reasons, including:

• Product availability
• The desire to have the item immediately after purchase
• Avoidance of delivery fees
• The need to touch and feel the product
• Impulse buys

For these reasons, it’s even more important that you have a POP display that is dynamic, grabs the consumers’ attention, and reinforces the brand you’ve worked so hard to establish.

Some companies may balk at the additional expense of a quality–crafted, fully customizable display. However, the truth is that a POP display is one of the most cost-effective marketing techniques you have at your disposal. According to the Harvard Business Review, impressive POP displays often outperform other methods of advertising and promotion expenditures.

Creating a customized display tailored to fit your needs will result in good return on your investment and help you earn more money.

Following are three ways customization will help you earn more money:

1. Point of purchase displays are an economical way to help you target a specific market demographic.

For an example, imagine you own a soda company. You have a wonderful POP display advertising your orange soda, but this fall, you’re introducing a new cherry flavor. A customizable display can have a removable banner, panel, or other items that will enable you to “switch out” the preferred soda promotion you’re running that quarter.

In addition, you could place a customized, oversize picture of the cherry soda in the center of the display, and then remove it when your marketing focus shifts.

2. They help you introduce new products, giving them the traction they need to succeed.

This is particularly effective if your new product complements one of yours already in the marketing place. The POP display can actively reinforce your video, television and online advertisements. You’ll find that not only is the POP display less expensive than a large advertising campaign, it also has permanence—your POP display will remain in the store long after the marketing push has ended.

3. They present the perfect cross-selling opportunity

The purpose of cross-selling is to encourage the buyer to purchase additional items that complement the one he or she has already purchased. Examples include the case to go with your new laptop or a chain lock and bike rack to go with the new bicycle you purchased.

A customizable display allows you to place these items beside each other or on the same display. You can easily implement additional cross-selling items to the display as they become available.

Benefits of custom POP displays aren’t limited to these three points.

You’ll find they can also:

• Be customized to fit the space available
• Use LED lighting to guide consumers to the product
• Calibrate colors and logos to match the exact hue of your company’s branding
• Can be designed for easy assembly or break-down
• Implement textures to prompt consumer attention
• Custom-designed displays can provide the best ROI for your marketing dollar

We can guide you through the entire process, from creative design to advanced technological engineering to efficient warehousing services. Often, we are able to help our clients find a more economical alternative to their original plan!

Ready to get started? Talk to us about your ideas and your vision. We will make it a reality.

Cutting costs and driving incremental revenue through up-selling and cross selling are powerful reasons to invest in a customized display—but they’re really just two pieces of a bigger picture. A display built specifically around your product doesn’t just save money or move more merchandise in the moment; it also shapes how your brand is perceived next to the competition on the same shelf or aisle end. That bigger-picture advantage is the focus of the final piece.

How Customized Displays Give You a Competitive Advantage

Are you harnessing the power of impulse buys? According to USA Today, 81% of consumers made impulse purchases, despite having tighter budgets in 2026 than 2025. 

Seven was the average number of impulse buys, with the latest impulse buy clocked in at $355. 

If you’re not making the most of your customized displays, you’re not harnessing the power of consumer psychology, and you’re sacrificing a lot of profit as a result.

Customized displays let you make your own statement. Does your product have an iconic color, shape or logo? We can easily recreate it, and our powder coating capabilities ensure that you’ll get the exact color and shade needed.

At McIntyre Displays, we consider ourselves a member of your team, and we are dedicated to helping you succeed. We believe there are six main ways a customized display gives you a competitive advantage, and by reviewing these points, you’ll quickly understand that a customized display is powerful, effective and promotes a great return on your investment.

1. A Customized Display Gets Attention

Coca-Cola has gained worldwide recognition with its product, which features the familiar red label and white lettering. However, another vital aspect of the product’s successful branding is the shape of the bottle. Coke wanted a customized bottle so it would not be confused with other bottles of brown cola on store shelves.

In this example, a company decided to customize their product to give it a competitive edge and make it stand out from their competitors. The hourglass shape of the bottle is instantly recognized by customers across the world.

What can your customized display glean from this?

If you were creating a customized display for a Coke product, you could easily create a POP display in the same shape as the iconic bottle. This would not only grab the customers’ attention, but it would also reinforce the brand message. In addition, its form would easily stand out from the competition.

How Can A Customized Display Grab Your Customers’ Attention?

Messaging is only part of the story. In order to be successful, you must have a design that sells by utilizing the best in aesthetic principles. We believe that you’ll discover, in many ways, that less can be more when it comes to design.

In this decade of information overload, some companies may mistakenly believe that a display has to have a lot of bells and whistles to catch a potential customer’s attention. In reality, too much visual stimulation can become “white noise” amid the chaos of information overload that is bombarding our culture.

In these cases, less is more. Why? Because your eye is naturally drawn to something that is different, similar to how a black and white photo will stand out when displayed with color photos.

We’ll show you why being clear, concise and understated can work to your advantage in custom retail displays.

Less is More: The Design Principle

First, a brief art history lesson. Minimalism, as an art form, is relatively new, taking hold in the United States around the 1960s. Its purpose was to peel back the “layers” of an object in order to showcase its true form.

With all of the excesses of multicolored hues removed, minimalism creates a clean, bare design that easily delivers a message without distraction, according to information from Creative Market, a site that provides design tools to creative professionals.

Other characteristics of minimalism include:

• Natural lighting
• Simplicity
• Clean, uncluttered lines
• Neutral colors
• Natural flooring
• Use of organic materials

But how can these principles help you create an effective POP display that grabs attention? These minimalist elements will enhance your customized retail display.

Typography

The underlying principle is to keep the fonts clean and simple. However, simple does not equal boring. You can play with this element by using oversized letters or even distilling the essence of the product to one word.

White space

Allow for plenty of space around your verbiage so your potential customers can see it clearly. By eliminating any additional distractions, they’ll be drawn to the words. You can see a good example in this display that we created for Icelandic Water. (You can view this and other examples of our award-winning work by flipping through our portfolio.

Notice how the use of white space emphasizes the wording on the POP display. In addition, the clean lines of subtle blue give the impression of ice, implying cold and refreshing—exactly the type of message we wanted to send. Do you see how minimalism can make a huge difference?

Icons

By their very nature, icons are minimalist. A perfect example is the Apple logo. Apple’s print advertisements often feature several effective elements of minimalism, such as the iconic images for the iPod and the great use of white space for the iMac.

What Does This Mean for Custom Retail Displays?

The main advantage of the “less is more” principle is that it gives a chance for your content and product to stand out. Displays that are too “busy” or feature too many elements can cause your message to be lost. When you consider that many retail POP displays bombard the senses with color, noise and videos, you can see how easy it is to stand out by saying less.

One of the advantages of working with McIntyre Displays is that our team of engineers know much more than the nuts and bolts of a product; they know the principles of good design and how it can enhance your brand messaging. We’d love a chance to help you reach your sales goals by providing a customized POP display that brings you the best return on your investment.

2. Customized displays make more efficient use of available space and lighting.

Efficiency is another way that a customized display can reap benefits for your company.

Is your display going to be at a job fair where there’s a certain size and space limit, or will it be featured on the end of an aisle at Target? Even if your product is regularly displayed at the end of the Target aisle, what if your marketing department determines that another location would be more advantageous?

A customized display is flexible. It can be easily outfitted with wheels and movable parts that allow you to streamline or expand it as needed. This has several advantages. First, it’s more environmentally responsible because there’s no need to create a new display. Second, it’s more economically feasible, ensuring you’ll get the most “bang for your buck” when you invest in a customized POP display.

Either way, it ensures you’re not “locked down” into one particular area.

When you plan on using a display in several different locations, you can NOT use “one size fits all” lighting. Use customizable LED lighting so you can easily readjust lights as needed to guide customers’ eyes where you want them to go.

3. You can easily change your display to meet the needs of your audience.

Perhaps your latest power tools are popular with both private contractors and weekend home renovation “do it yourself” hobbyists. Both are looking for a dependable, quality product that’s also a good value.

These potential customers are looking for the same thing—but they are completely different audiences. The private contractor may need to purchase multiple items while the hobbyist may only need a few tools. A customized display allows you to adjust your message for each client.

You can customize one for the contractor that features several different tools, along with information on volume sales. Likewise, you can tailor a smaller selection to the weekend hobbyist, perhaps decorating your display with renovated “before and after” photos that were completed using your tools.

Customization allows you to make changes

It’s a fact of life in today’s climate: companies merge, strategies change and CEOs may adjust their vision based upon economic indicators of the marketplace. We can work closely with you to not only adjust your displays, but to help you find the most economical way to deliver your new brand message.

A customized display is a team effort

At McIntyre Displays, we’re interested in much more than creating a wonderful display. We want to know what’s at the heart of your business. Our desire is to understand your company’s philosophy and story. Only then can we embark on creating a customized product that will elevate your brand.

We understand that creating a display that will deliver results is vital in this competitive economy. That’s why we hope you’ll consider the advantages we’ve outlined. Give us a call. We’d love to discuss how we can help you meet your goals.

Customized Displays Can Help You Capture the Impulse Buyer

The top five areas of impulse purchases are: food (which represents around 71 percent of impulse purchasing), clothing, takeout and shoes. We’ll take a look at why impulse buying is so common and how a creative, customized display can enable you to take advantage of these lucrative opportunities.

The science behind impulse buying

Impulse buying is hard-wired in our brains. There are several reasons shoppers find it difficult to resist a good deal, especially when it’s presented as a creative checkout display. Psychologists believe the science behind impulse buying centers on these principles:

• The love of shopping
• Loss aversion (“I might feel bad if I miss out on this deal or if the product is unavailable when I want it.”)
• Rules of thumb (Believing that buying in bulk and “three for the price of two” deals are always great bargains, even if they actually aren’t.)
• Free extras (Getting something for free if you purchase an item always seems like a good idea.)
• Keys to creative checkout displays that will capture the impulse buyer

Use stair step designs to draw the consumer’s eye upward to the product

These designs give the impression of motion and provide the perfect opportunity to showcase different varieties, flavors or colors of your product. For example, we created this display for Quest gum. Notice how the staggered layers of different colors gradually draw your eye to the top of the display and naturally move your train of thought to the price. Visually, we placed the orange and blue complementary colors together to provide both clarity and contrast.

Bend the laws of physics.

Well, of course you can’t break the laws of physics, but you can create an optical illusion. Imagine a paint bucket that seems to hover in midair while the paint “spills” onto your display. Our eyes are naturally drawn to something that appears unusual or extraordinary, and this can help ensure your product gets more than a passing glance.

Use strong geometric lines that complement the shape and style of your product

We used a long, narrow, slightly waved shape to grab attention in this piece we did for Lenox Power Arc. The shape of the display mimics the name of the product and emphasizes its thin, silvery shape. Notice how the shape draws your attention to the “up to 2x life” wording.

How to Ensure Your Display Stands Out in a Crowd

When it comes to POP retail display stands, there’s nothing worse than being ordinary.

These advantages of a customized display are useless unless you’re able to effectively make sure it does much more than merely garner attention; it has to be easily able to stand out in a crowd. Don’t get us wrong: Ordinary has its place. However, it’s not a good choice when you want to make a statement that separates you from the rest of the pack. We want you to have a customized display that will not only make you stand out from your competitors, but will also foster brand loyalty that helps you establish (and keep) repeat customers.

Therefore, we’ve outlined four useful ways to ensure your point-of-purchase display stands above the competition.

1. Don’t skimp on graphics

If you bought a $90,000 car, would you plaster the back fender in tacky, neon bumper stickers? We wouldn’t either. Our point is that it makes no sense to spend capital on creating a custom retail display, investing in your brand and then use poor quality stock art, or even worse, generic clip art, to proclaim your message. Your product is too important. 

Give every aspect of your graphic, from lettering to color to texture, the royal treatment. This attention to detail will register with your potential customers.

2. Ensure vital information is readily available.

If you want customers to learn more by going to your website, make sure the website is in clear letters in a prominent area of your display. You need to be sure your clients know what your product is, what it promises, how it will help them and where they can purchase it. If this information isn’t evident in a cursory glance, your window of opportunity narrows. We understand it’s difficult to squeeze all that information into a limited amount of space. That’s why our designers and engineers are the perfect mix of detailed craftsmen and creative thinkers. We have one goal: to provide the highest-quality display that will showcase your product and lead to sales.

3. Have a clear call-to-action on your display stands.

It’s not enough to provide useful, needed information to potential clients—you have to let them know what you want them to do in response to it. Maybe you want them to sample your latest salsa or sign up for the company newsletter. Even better, maybe your product is the latest cordless drill with a new, more comfortable grip that just begs to be picked up and experienced.

Whatever you want your customer to do, make it clear by providing verbiage or graphics to indicate direction. This also allows the customer to engage with your product emotionally, which makes it more likely that a sale will result.

4. Use all the tools at your disposal.

An outstanding display is, of course, more than graphics or messaging. A successful presentation is about the overall picture. This includes directional lighting, powder coating, accessibility and the texture/structure of the booth. Don’t depend on just one element to tell your story. Remember: you can have the best graphics in the world, but if your display isn’t well lit and your clients can’t see it clearly, you’ve wasted your time and money.

Your POP display is a brand ambassador!

It’s hard to quantify all the wonderful aspects of your company or product into one display, but our talented team can make it happen. Examine your current POP devices and ask yourself if they are proving as effective as they can be. Questions? We’ve got the experience and expertise to help, whether you are a company of 500 or 500,000.

Need some ideas? We’ve got you covered.

A successful customized display is more than a slogan or a statement. It accomplishes its goal of gaining customers in a smooth, efficient and profitable manner. This makes it a much better investment than a “one-size-fits-all” generic display.

Our team has worked with thousands of businesses to help them build on their brand, producing measurable results. This dedication to professionalism and creativity has made us the leading expert in not only creating displays, but finding the most economical way to make and ship them.

So whether you have a specific vision or just a vague idea you scribbled on a napkin, let us take your concept to completion to enhance both your product and your bottom line.

Since 1977, McIntyre Displays has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.