Three Ways A Customizable Display Saves Money
Don’t underestimate the benefit of a custom designed POP retail display.
How many times have you gone into the store for “just one thing” and left with a cart full of items—some you intended to purchase and some you simply discovered while shopping.
According to Shop!, a global non-profit trade association, a quality customized display can help your business increase sales by capturing more impulse purchases. In fact:
- Around 76 percent of all purchase decisions are made in-store.
- About 68 percent of all in-store purchases are impulse driven.
These point of purchase display statistics demonstrate that a custom designed display can make all the difference when it comes to capturing that profitable impulse buy.
It’s tempting to cut corners and save money on developing a point of purchase display. When you realize how vital a quality display is to securing revenue from customers who make impulse purchases, you’ll quickly change your mind. In fact, investing in a display designed exclusively for your products can actually be more efficient—and profitable—for your company in the long run.
Here are three of the many ways a custom designed displays save money:
1. A new POP display tailored to meet your needs eliminates the effort of refurbishing old displays.
Many fall into a “false economy” trap when it comes to point of purchase displays. Fixing or refurbishing the old display does not always save money. If you have to consistently repair, repaint or refurbish your older display, you’re not saving money. Also, unless refurbished well, an older display can begin to look cheap and patchworked.
A quality display doesn’t have to be incredibly expensive. Our designers and engineers work closely with clients to help them explore all options. Frequently, we’re able to find a solution that has durability, efficiency and value.
2. A customizable display is easily portable and configured.
If your current display wasn’t designed for flexibility, you may end up having to buy additional POP displays because your original one couldn’t get the job done. Or, if you try to force your older product to do something it wasn’t created for, you could damage the display and have to refurbish or repair it—which will be an additional drain on funds.
The advantage of customization is that our engineers can create modular displays or highly flexible products with parts that can be interchanged and configured to match different spaces, environments or sizes. This includes products ranging from book display racks for retail stores to creative grocery store displays.
3. Creativity means a customized design with shipping in mind.
The artistry and innovation of the final product is only half of the story. After all, your display has to be delivered. Depending upon locations and quantities, this can easily become one of the most expensive aspects of creating a point of purchase display, and often, it prevents many businesses from fully considering the advantages of customized displays.
However, when a team of enterprising engineers is on your side, you can get creative, knock-down designs that are customized to fit into the smallest box possible. McIntyre Manufacturing can utilize construction materials that are both durable and lightweight.
You can count on McIntyre Manufacturing to meet your needs
We specialize in uncompromised quality, excellent designs and efficient turnaround. We’re pleased to say that we have loyal, repeat customers across a wide range of industries and services. Whether you have a comprehensive, detailed plan or you have a basic idea sketched onto a napkin, we will work with you to fulfill your vision.
Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.