Gen Z is defined as the generation that comes after the Millennials. Globally, they represent 2.6 billion people with an estimated $44 billion in purchasing power. Next year, they will account for roughly 40 percent of American consumers. Is your retail strategy ready for Gen Z?
Category: Point of Purchase Displays
Your point of purchase display is more than a sales tool—it’s a key part of your branding strategy. Your display should reflect not only what you sell but who you are. We will show you how to increase product sales with exciting point of purchase displays that will make you stand out from your competition. Questions? Contact us so we can help you start your journey to increase product sales with creative solutions.
mcintyre manufacturing Custom Metal Fabrication, Custom Retail Displays, Point of Purchase Displays, Temporary Merchandise Displays
If you’re looking for flexibility, portability and efficiency, wire grid display racks are an excellent choice. These simple, clean designs can be used to showcase everything from earrings to tools.
We’ll look at 5 of the distinct advantages of using a wire display rack for your next POP display and how it can help your bottom line.
mcintyre manufacturing Branding Retail Displays, Consumer Psychology, Custom Retail Displays, Permanent Displays, Point of Purchase Displays
No one has a crystal ball when it comes to determining future trends, however, through careful examination and study, we can determine which trends are going to be vital for customized POP displays to reflect in order to be successful. Are you ready for 2019’s POP display trends? Digital will continue to assert itself in the retail POP market as more people target Millennials. Read #2-7…
mcintyre manufacturing Branding Retail Displays, Consumer Psychology, Custom Retail Displays, Point of Purchase Displays
Your biggest customer base is on the horizon, and if you’re not implementing the best digital marketing strategies, you’re going to miss a lucrative opportunity. Millennials and Gen Z are generations that are not only digitally driven, but they also enjoy brick-and-mortar stores. Discover 3 ways to reach new customers by integrating digital with your POP displays.
While $13.5 billion is an impressive number, $14.5 billion is even more so. Expansions in the female retail market and the use of technology-driven retail enhances have caused licensed merchandise sales to rise by $1 billion to $14.5 billion in 2019, according to Forbes magazine. This means that if you are creating a sports display, […]
mcintyre manufacturing Branding Retail Displays, Point of Purchase Displays, Retail Store Fixture Design
The end cap area is prime real estate and offers several advantages for your customized POP display. These are some of the first displays customers see when they enter the store, and as they circle through the aisles, their eyes naturally gravitate to the end cap display. So how can you maximize this opportunity to […]
After talking to your supervisor, you’ve convinced him or her to invest in a customized retail display that you know will help your brand recognition and assist you in driving sales. There’s only one problem: How do you show your supervisor that your display has met its goals? It’s up to you to provide information […]
They have been accused of being self-centered and narcissistic. They have been praised as bold entrepreneurs and champions of change. In their world, they have no memory of the Cold War, don’t remember a time when a woman was not on the Supreme Court, and have always known a phone that has internet and texting […]
While online retailers still garner a lot of attention, consumers haven’t tired of brick-and-mortar stores. According to Inc. online magazine, as many as 90 percent of purchases are still made in-store. This is for a variety of reasons, including: Product availability The desire to have the item immediately after purchase Avoidance of delivery fees The […]
If you’re not making the most of your checkout displays, you’re not harnessing the power of the impulsive buyer—and you’re sacrificing a lot of profit as a result. If you don’t believe us, examine these figures. According to CNBC: The average U.S. consumer spends roughly $5,400 a year on impulse buys and unplanned purchases. A […]