Did you know that retail crime costs stores nearly $778,000 per every $1 billion in sales? And retail tool displays are prime targets. Thieves steal tools and sell them at pawn shops or for cash. Other items that are stolen frequently include TVs and electronics. Some speculate that shoplifting valuable inventory could be fueled by […]
Point of Purchase Displays
Your point of purchase display is more than a sales tool—it’s a key part of your branding strategy. Your display should reflect not only what you sell but who you are. We will show you how to increase product sales with exciting point of purchase displays that will make you stand out from your competition. Questions? Contact us so we can help you start your journey to increase product sales with creative solutions.
Chances are, you’ve experienced up-selling and cross selling firsthand. Any time the drive-through cashier asks if you’d like to “super-size” your meal or you’re considering purchasing a car with an upgrade to leather seats, you’ve been exposed to these marketing methods. It’s one of the best, most effective tools in the salesperson’s playbook. If you’re […]
What’s the first thing you see when you enter a retail store? Is it the signage (point of purchase display) and specials associated with items in “action alley” or is it a creative example of bulk stacking? Perhaps you’re captivated by the high-tech elements of a POP display, and you’re interested in exploring it further. […]
Already crafted your budget for the year? You may need to make a few adjustments. Especially if you’ve left no room for unique custom merchandising displays to showcase your product. There’s no question of the value of custom displays: they provide an excellent ROI, they encourage customer loyalty and they reinforce your company’s branding strategy. […]
In-store consumers crave an exceptional ambiance to take them from browsing to the checkout counter, and businesses are utilizing more high tech elements in their POP display designs. Now, artificial intelligence and digital signage are helping retailers further customize the shopping experience.
While some shoppers may groan at the “Christmas creep”—the way Christmas items sneak into stores as early as October—there’s logic to this process. According to a Facebook study, last year around 48 percent of shoppers started their holiday shopping in November or earlier, with many crossing the “to buy” items off their list starting as early as October.
Poor customer service comes with a huge price tag. According to Forbes magazine, poor customer service is costing businesses more than $75 billion each year. Compare that to the $13 billion reported in 2016, and one thing is clear: Businesses need all the help they can get. Granted, not every business has problems with customer […]
You have the perfect custom point of purchase displays for your company. However, your job is not quite over. To fully reach your goals, you need to be sure you have a solid distribution plan in place. We’ll examine the benefits of having a good plan.
A spinner display or spinning display case offers several advantages, allowing you to effectively showcase your product and draw customers in to take a closer look. While a spinner display is appropriate for several different products, we wanted to take a look at five distinct, stellar examples.