Chances are, you’ve experienced up-selling and cross selling firsthand. Any time the drive-through cashier asks if you’d like to “super-size” your meal or you’re considering purchasing a car with an upgrade to leather seats, you’ve been exposed to these marketing methods. It’s one of the best, most effective tools in the salesperson’s playbook. If you’re […]
Are the days of physical retail stores over? Do online shopping trends and companies like Amazon mean the death of brick-and-mortar facilities? To borrow a quote from American humorist Mark Twain, “The reports of my death have been greatly exaggerated.” In 2017, there were several concerns about the extinction of physical stores, claiming online retailers […]
The myriad of products and displays can create sensory overload. In this competitive economy, you have to constantly reach for the creative connection, one that appeals to both the consumer’s needs and emotions. Breaking the mold is the key to getting the best return on your POP display investment. At McIntyre Manufacturing, we not only […]
Christmas. Hanukkah. Kwanzaa. New Year’s Day. The last part of 2018 and the dawning of 2019 feature a steady stream of holidays, and many retailers capitalize on these special occasions. There are five main ways to ensure your retail POP display design takes advantage of these opportunities: 1. Use Your Retail Display to Confirm Your […]
Everyone hopes for something better in 2018. In addition to personal resolutions, businesses take time at the end of the year to evaluate their bottom line, identify key areas for growth, and integrate this information into developing marketing strategies for the upcoming year. When you’re setting your business goals for 2018, don’t forget to budget […]
Since 1977, we’ve seen tremendous changes in the manufacturing and POP display industries. When you’ve been in business for as long as we have, you never take anything for granted. We are truly grateful to our clients and our employees who have been with us through the years, and we’d like to take a moment […]
Trade shows can be full of sensory overload, making it difficult to stand out from your competitors and attract potential customers to your booth. The purpose of a successful trade show booth display is to capture promising potential clients. We’ve helped thousands of our customers achieve this goal, and we know successful booths have a […]
Building a creative point of purchase display is a project that is important to your brand and your bottom line. When the stakes are high, you can’t afford to have something go wrong. Before deciding on a display manufacturer to partner with, take a look at these common issues and make sure they won’t occur. […]
Don’t underestimate the benefit of a custom designed POP retail display. How many times have you gone into the store for “just one thing” and left with a cart full of items—some you intended to purchase and some you simply discovered while shopping. According to Shop!, a global non-profit trade association, a quality customized display […]
In 2017, McIntyre Manufacturing was honored to be named one of the Triangle’s 50 Fastest Growing Companies by the Triangle Business Journal. This is just one of the many honors bestowed upon our company over the years, and we owe it all to our solid foundation. In 1977, John McIntyre started what became McIntyre Manufacturing […]
