How To Display Merchandise in a Retail Store to Increase Sell-through Rates
With all due respect to the cliché, beauty is not always in the eye of the beholder.
Design, like many other elements that go into a customized display, has to follow its main purpose: to garner customers. The key? It’s all centered on how to display merchandise in a retail store to increase sell-through rates.
Here are some useful elements to keep in mind when creating your customized displays.
How to Display Merchandise in a Retail Store to Increase Sell-through Rates: 5 Principles to Remember
1. Consider What Kind of Merchandise You’re Selling
Different types of products will need to be displayed differently to be effective. For example, smaller items such as jewelry or cosmetics can be displayed on shelves or in glass cases, while larger items such as power tools or fishing equipment may need to be placed on the floor or in prominent locations within the store.
2. Examine the Store’s Overall Layout
It is also important to keep in mind the overall layout of the store when determining how to best display merchandise.
For example, placing items near the entrance of the store or in high-traffic areas is more likely to result in customers noticing them. Additionally, grouping similar items can also help catch customers’ attention and make it easier for them to find what they are looking for.
3. Make Sure Your Display and Merchandise Is Clean and Well-Organized
This may seem obvious, but it bears mentioning. It’s far too easy to concentrate on the bigger picture and forget about the importance of the details. The organization is incredibly important when you’re displaying smaller items, such as “impulse items” near the checkout or jewelry such as earrings.
When working with these, even the slightest variation can plunge your entire display into chaos—something you don’t want to be associated with your brand. Therefore, it’s vital to have a complete understanding of how to display merchandise in a retail store to increase sell-through rates.
4. Harness the Use of Eye-Catching Color
First, let’s be clear. There is truth to “too much of a good thing.” Color has the power to help display your merchandise in a way that can increase sell-through rates.
However, if the color overpowers your product, you’re only creating noise.
That’s why it’s important to work with a stellar creative team like those at McIntyre Manufacturing. Our designers have both engineering expertise and creative flair that strike the perfect balance.
Want to learn more about the psychology of color and how it can affect your brand? Take a look at our popular article, “The Psychology of Color and How Retailers Benefit From It.”
5. Change Your Displays Periodically
Finally, it is important to regularly change up your displays to keep customers’ attention. This could mean anything from simply rearranging items to adding new POP (point of purchase) displays.
By regularly changing your store’s layout and displays, you can ensure that customers will take notice of your merchandise and be more likely to make a purchase.
By following these tips, you can create retail displays that are more likely to grab customers’ attention and result in increased sell-through rates. In today’s competitive retail environment, that can make all the difference.
McIntyre Will Help You Discover How to Display Merchandise in a Retail Store to Increase Sell-Through Rates
We know that the success of your business depends upon getting not just customers, but loyal ones. After all, you’ve put extensive time and effort into developing your brand into one people can trust.
Sadly, all it takes is one shabby display to reduce your sales and, even worse, erode that trust.
That’s why you can rely upon us to provide you with tried-and-true displays to increase your sales. Even better, we handle everything under one roof, eliminating the headache of working with multiple vendors.
Ready to get started? Contact us for a hassle-free estimate.