Retail Displays | Blog Posts & Resources

dont-let-your-product-get-lost-amoung-boring-wine-display-racks

February 11 2022

Don’t Let Your Product Get Lost Among Boring Wine Display Racks

McIntyre will help you stand out with custom, creative retail displays—and you’ll sell more wine You have created a masterpiece of full-bodied flavor and elegance. Shouldn’t your wine display racks reflect that? Your wine stands out in a crowd. It offers the perfect mixture to soothe and satisfy the senses. And you want the world to know it. That’s why you need wine display racks that are as creative as your product, grabbing customers’ attention and securing a sale. But perhaps even more important, it gives you an opportunity to showcase the skill and artistry it took to bring your […]

August 6 2021

Were You Aware of These Customized Display Benefits for Branding?

Have you ever thought about the story behind your brand? Perhaps your company—like McIntyre Manufacturing —has been around for decades. Maybe it’s a family-run business that provides the best in customer service. You need to let your customers know this information, and custom merchandising displays are the way to do it. We’ll take a look at a few vital and important elements of a customized retail display—elements that can benefit both your brand and your bottom line. We’ll focus on branding, great design using the rule of thirds, and why it’s never too early to start designing a holiday display. […]

March 22 2021

Complete End Cap Display Guide

The end cap area is prime real estate and offers several advantages for your customized POP display. In regards to consumer behavior, these are some of the first displays customers see when they enter the store, and as they circle through the aisles, their eyes naturally gravitate to the end cap display. So, how can you maximize this opportunity to your advantage? We’ve outlined some important aspects to keep in mind when creating a custom end cap display. Before you begin: Put yourself in the customer’s shoes To captivate your customer, you must think like a customer. The next time […]

the-psychology-of-color-and-how-you-can-benefit-from-it

March 15 2021

The Psychology of Color and How Retailers Can Benefit From It

From the color you pick for your customized POP display to its careful placement in the store, consumer psychology should drive your decisions. Often, shopping impulses take place on a subconscious level, causing an emotional reaction. We’ll take a look at the impact of color on your display, how you can benefit from it, and the basic psychology behind today’s consumer. Color: How Retailers Can Benefit From Psychological Insights Color is about much more than your favorite hue or the perfect shade to match your carpet. The subtle effects of color on our attitudes and preferences can register on a […]

marketing-to-millennials-and-generation-z

October 19 2020

The Secrets of Marketing to Millennials and Gen Z

You can’t afford to ignore marketing to them. Millennials and Generation Z are making waves in the retail world. That trend is likely to continue. These powerhouse generations influence everything from your design to your marketing platform to your message. But what does it mean for your POP display strategy? We’ll examine the important demographics and how they influence your marketing. What Does Generation Z Mean for Your POP Display Strategy? Who Is Generation Z? Gen Z is the generation that comes after the millennials. While Gen Z is not their “official” name, it’s currently the moniker used for those […]

June 4 2020

Captivating Book Display Stands: The Keys to Success

No one can resist a good read. Believe it or not, even in the world of Kindles and other electronic readers, many people still prefer the feeling of paper between their fingers that only an actual book can bring. It may surprise you to learn that physical books still outsell ebooks. But when it comes to book display stands, are yours best-sellers? A huge factor in determining a successful sale for a novel is to incorporate captivating displays as part of your retail marketing. We’ll take a look at 11 vital things you need to know to create a successful […]

December 9 2019

How Custom Merchandising Displays Boost Your Brand (And Sales)

Your business is much more than a logo or a name, and custom merchandising displays are the messengers that help develop perceptions in the minds of potential customers.

September 4 2019

5 Do’s and Don’ts for Holiday Retail Displays

While some shoppers may groan at the “Christmas creep”—the way Christmas items sneak into stores as early as October—there’s logic to this process. According to a Facebook study, last year around 48 percent of shoppers started their holiday shopping in November or earlier, with many crossing the “to buy” items off their list starting as early as October.

August 2 2019

Custom POP Displays Award Won by McIntyre Manufacturing

We’re pleased to announce that we were recently recognized with a bronze Outstanding Merchandise Achievement (OMA) Custom POP Displays award in the permanent display category for work we did for Freaker USA. The Shop! OMA Awards recognize excellent custom POP displays that set the merchandising and design precedents of today. Established in 2011 and located in Wilmington, North Carolina, Freaker USA is the leading manufacturer of one-size-fits-all beverage insulators. They also sell other items, such as quality socks, featuring the company’s trademark witty designs. When we worked with Freaker USA, we knew we wanted to provide a product that was […]

March 28 2019

5 Stellar Examples of When to Use a Spinner Display

A spinner display or spinning display case offers several advantages, allowing you to effectively showcase your product and draw customers in to take a closer look. While a spinner display is appropriate for several different products, we wanted to take a look at five distinct, stellar examples.