Retail Displays | Blog Posts & Resources

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November 24 2020

How to Boost Cross Selling and Up-selling With Retail Displays

Chances are, you’ve experienced up-selling and cross selling firsthand. Any time the drive-through cashier asks if you’d like to “super-size” your meal or you’re considering purchasing a car with an upgrade to leather seats, you’ve been exposed to these marketing methods. It’s one of the best, most effective tools in the salesperson’s playbook. If you’re not taking advantage of up-selling and cross selling you’re missing out on important revenues—and POP displays are a key element in helping you net those sales. But it’s not just a mere POP display that assists—to reap the full benefits, you need a customized POP […]

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October 19 2020

The Secrets of Marketing to Millennials and Gen Z

You can’t afford to ignore marketing to them. Millennials and Generation Z are making waves in the retail world. That trend is likely to continue. These powerhouse generations influence everything from your design to your marketing platform to your message. But what does it mean for your POP display strategy? We’ll examine the important demographics and how they influence your marketing. What Does Generation Z Mean for Your POP Display Strategy? Who Is Generation Z? Gen Z is the generation that comes after the millennials. While Gen Z is not their “official” name, it’s currently the moniker used for those […]

June 4 2020

Captivating Book Display Stands: The Keys to Success

No one can resist a good read. Believe it or not, even in the world of Kindles and other electronic readers, many people still prefer the feeling of paper between their fingers that only an actual book can bring. It may surprise you to learn that physical books still outsell ebooks. But when it comes to book display stands, are yours best-sellers? A huge factor in determining a successful sale for a novel is to incorporate captivating displays as part of your retail marketing. We’ll take a look at 11 vital things you need to know to create a successful […]

December 9 2019

How Custom Merchandising Displays Boost Your Brand (And Sales)

Your business is much more than a logo or a name, and custom merchandising displays are the messengers that help develop perceptions in the minds of potential customers.

September 20 2019

Revolutionizing Retail– How to Implement Technology Powerfully

In-store consumers crave an exceptional ambiance to take them from browsing to the checkout counter, and businesses are utilizing more high tech elements in their POP display designs. Now, artificial intelligence and digital signage are helping retailers further customize the shopping experience.

September 4 2019

5 Do’s and Don’ts for Holiday Retail Displays

While some shoppers may groan at the “Christmas creep”—the way Christmas items sneak into stores as early as October—there’s logic to this process. According to a Facebook study, last year around 48 percent of shoppers started their holiday shopping in November or earlier, with many crossing the “to buy” items off their list starting as early as October.

August 6 2019

The Importance of the Rule of 3 for Your Custom Store Displays

What do Leonardo Da Vinci and a well-designed POP display have in common? They both recognize the importance of the “rule of 3,” also known as the rule of thirds. This is a key point of good design, and implementing it into your project will enable you to maximize the impact of custom store displays from seasoned display manufacturers like McIntyre Manufacturing. But what is this rule of three, and why should you care? We’ll evaluate point-by-point how simple design elements can enhance your bottom line. The Right Sign = A Good Bottom Line The right signage is a part […]

August 2 2019

Custom POP Displays Award Won by McIntyre Manufacturing

We’re pleased to announce that we were recently recognized with a bronze Outstanding Merchandise Achievement (OMA) Custom POP Displays award in the permanent display category for work we did for Freaker USA. The Shop! OMA Awards recognize excellent custom POP displays that set the merchandising and design precedents of today. Established in 2011 and located in Wilmington, North Carolina, Freaker USA is the leading manufacturer of one-size-fits-all beverage insulators. They also sell other items, such as quality socks, featuring the company’s trademark witty designs. When we worked with Freaker USA, we knew we wanted to provide a product that was […]

July 16 2019

Can a Fantastic POP Display Improve Customer Satisfaction?

Poor customer service comes with a huge price tag. According to Forbes magazine, poor customer service is costing businesses more than $75 billion each year. Compare that to the $13 billion reported in 2016, and one thing is clear: Businesses need all the help they can get. Granted, not every business has problems with customer service, but wouldn’t you want to use every advantage at your disposal? Custom POP displays can go a long way toward tipping the scales in your favor. What do customers want? The Forbes article continues with some more sobering statistics: Eighty-six percent of those surveyed […]

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April 16 2019

Innovative Trends in Custom Retail Displays

It’s important for your business to remain on the cutting edge of the latest trends, but do you give that same consideration to your custom retail displays? Learn more about the latest innovative developments in POP displays.