Complete End Cap Display Guide
The end cap area is prime real estate and offers several advantages for your customized POP display. In regards to consumer behavior, these are some of the first displays customers see when they enter the store, and as they circle through the aisles, their eyes naturally gravitate to the end cap display. So how can you maximize this opportunity to your advantage? We’ve outlined some important aspects to keep in mind when creating your customized end cap display. Before you begin: Put yourself in the customer’s shoes To captivate your customer, you must think like a customer. The next time […]