Retail Displays | Blog Posts & Resources

August 6 2021

Were You Aware of These Customized Display Benefits for Branding?

Have you ever thought about the story behind your brand? Perhaps your company—like McIntyre Manufacturing —has been around for decades. Maybe it’s a family-run business that provides the best in customer service. You need to let your customers know this information, and custom merchandising displays are the way to do it. We’ll take a look at a few vital and important elements of a customized retail display—elements that can benefit both your brand and your bottom line. We’ll focus on branding, great design using the rule of thirds, and why it’s never too early to start designing a holiday display. […]

March 22 2021

Complete End Cap Display Guide

The end cap area is prime real estate and offers several advantages for your customized POP display. In regards to consumer behavior, these are some of the first displays customers see when they enter the store, and as they circle through the aisles, their eyes naturally gravitate to the end cap display. So, how can you maximize this opportunity to your advantage? We’ve outlined some important aspects to keep in mind when creating a custom end cap display. Before you begin: Put yourself in the customer’s shoes To captivate your customer, you must think like a customer. The next time […]

the-psychology-of-color-and-how-you-can-benefit-from-it

March 15 2021

The Psychology of Color and How Retailers Can Benefit From It

From the color you pick for your customized POP display to its careful placement in the store, consumer psychology should drive your decisions. Often, shopping impulses take place on a subconscious level, causing an emotional reaction. We’ll take a look at the impact of color on your display, how you can benefit from it, and the basic psychology behind today’s consumer. Color: How Retailers Can Benefit From Psychological Insights Color is about much more than your favorite hue or the perfect shade to match your carpet. The subtle effects of color on our attitudes and preferences can register on a […]

how-customized-pop-displays-and-cross-selling-help-you-earn-more-money

November 24 2020

How to Boost Cross Selling and Up-selling With Retail Displays

Chances are, you’ve experienced up-selling and cross selling firsthand. Any time the drive-through cashier asks if you’d like to “super-size” your meal or you’re considering purchasing a car with an upgrade to leather seats, you’ve been exposed to these marketing methods. It’s one of the best, most effective tools in the salesperson’s playbook. If you’re not taking advantage of up-selling and cross selling you’re missing out on important revenues—and POP displays are a key element in helping you net those sales. But it’s not just a mere POP display that assists—to reap the full benefits, you need a customized POP […]

marketing-to-millennials-and-generation-z

October 19 2020

The Secrets of Marketing to Millennials and Gen Z

You can’t afford to ignore marketing to them. Millennials and Generation Z are making waves in the retail world. That trend is likely to continue. These powerhouse generations influence everything from your design to your marketing platform to your message. But what does it mean for your POP display strategy? We’ll examine the important demographics and how they influence your marketing. What Does Generation Z Mean for Your POP Display Strategy? Who Is Generation Z? Gen Z is the generation that comes after the millennials. While Gen Z is not their “official” name, it’s currently the moniker used for those […]

July 7 2020

McIntyre Specializes in Manufacturing PPE Products

It’s time to meet the challenges of a new world through custom solutions: hand sanitizer stations, workplace dividers, food delivery carts and more. McIntyre Manufacturing is ready to help you. You’ve already made major changes to prevent the spread of COVID-19—social distancing, making hand sanitizer available and even implementing lunch room carts to avoid crowded cafeterias. Don’t you wish there was a way to make it easier? Someone who could quickly provide the tools you need to safeguard the health of your employees, students and clients? There is. McIntyre Manufacturing is ready to assist you by producing custom PPE products […]

June 4 2020

Captivating Book Display Stands: The Keys to Success

No one can resist a good read. Believe it or not, even in the world of Kindles and other electronic readers, many people still prefer the feeling of paper between their fingers that only an actual book can bring. It may surprise you to learn that physical books still outsell ebooks. But when it comes to book display stands, are yours best-sellers? A huge factor in determining a successful sale for a novel is to incorporate captivating displays as part of your retail marketing. We’ll take a look at 11 vital things you need to know to create a successful […]

May 15 2020

Point of Purchase Displays With Strong Visual Impact

What’s the first thing you see when you enter a retail store? Is it the signage (point of purchase display) and specials associated with items in “action alley” or is it a creative example of bulk stacking? Perhaps you’re captivated by the high-tech elements of a POP display, and you’re interested in exploring it further. This is a perfect illustration of the power of visual impact. You can’t afford to ignore these principles that are so vital for getting your point-of-purchase display noticed. We’ve outlined some important elements for creating a POP display with a strong visual impact that is […]

December 9 2019

How Custom Merchandising Displays Boost Your Brand (And Sales)

Your business is much more than a logo or a name, and custom merchandising displays are the messengers that help develop perceptions in the minds of potential customers.

October 9 2019

10 Reasons Why Unique Custom Displays Should Be In Your Budget

Already crafted your budget for the year? You may need to make a few adjustments. Especially if you’ve left no room for unique custom merchandising displays to showcase your product. There’s no question of the value of custom displays: they provide an excellent ROI, they encourage customer loyalty and they reinforce your company’s branding strategy. But just in case you need more convincing, we’ve compiled our own top 10 reasons why custom displays should be in your budget every year. The Advantages of Custom Merchandising Displays that You Can’t Afford to Ignore 1. They Take Advantage of Consumer Behavior Remember, […]