Retail Displays | Blog Posts & Resources

June 4 2020

Captivating Book Display Stands: The Keys to Success

No one can resist a good read. Believe it or not, even in the world of Kindles and other electronic readers, many people still prefer the feeling of paper between their fingers that only an actual book can bring. It may surprise you to learn that physical books still outsell ebooks. But when it comes to book display stands, are yours best-sellers? A huge factor in determining a successful sale for a novel is to incorporate captivating displays as part of your retail marketing. We’ll take a look at 11 vital things you need to know to create a successful […]

May 15 2020

Point of Purchase Displays With Strong Visual Impact

What’s the first thing you see when you enter a retail store? Is it the signage (point of purchase display) and specials associated with items in “action alley” or is it a creative example of bulk stacking? Perhaps you’re captivated by the high-tech elements of a POP display, and you’re interested in exploring it further. This is a perfect illustration of the power of visual impact. You can’t afford to ignore these principles that are so vital for getting your point-of-purchase display noticed. We’ve outlined some important elements for creating a POP display with a strong visual impact that is […]

December 9 2019

How Custom Merchandising Displays Boost Your Brand (And Sales)

Your business is much more than a logo or a name, and custom merchandising displays are the messengers that help develop perceptions in the minds of potential customers.

October 9 2019

10 Reasons Why Unique Custom Displays Should Be In Your Budget

Already crafted your budget for the year? You may need to make a few adjustments. Especially if you’ve left no room for unique custom merchandising displays to showcase your product. There’s no question of the value of custom displays: they provide an excellent ROI, they encourage customer loyalty and they reinforce your company’s branding strategy. But just in case you need more convincing, we’ve compiled our own top 10 reasons why custom displays should be in your budget every year. The Advantages of Custom Merchandising Displays that You Can’t Afford to Ignore 1. They Take Advantage of Consumer Behavior Remember, […]

September 20 2019

Revolutionizing Retail– How to Implement Technology Powerfully

In-store consumers crave an exceptional ambiance to take them from browsing to the checkout counter, and businesses are utilizing more high tech elements in their POP display designs. Now, artificial intelligence and digital signage are helping retailers further customize the shopping experience.

September 4 2019

5 Do’s and Don’ts for Holiday Retail Displays

While some shoppers may groan at the “Christmas creep”—the way Christmas items sneak into stores as early as October—there’s logic to this process. According to a Facebook study, last year around 48 percent of shoppers started their holiday shopping in November or earlier, with many crossing the “to buy” items off their list starting as early as October.

August 6 2019

The Importance of the Rule of 3 for Your Custom Store Displays

What do Leonardo Da Vinci and a well-designed POP display have in common? They both recognize the importance of the “rule of 3,” also known as the rule of thirds. This is a key point of good design, and implementing it into your project will enable you to maximize the impact of custom store displays from seasoned display manufacturers like McIntyre Manufacturing. But what is this rule of three, and why should you care? We’ll evaluate point-by-point how simple design elements can enhance your bottom line. The Right Sign = A Good Bottom Line The right signage is a part […]

August 2 2019

Custom POP Displays Award Won by McIntyre Manufacturing

We’re pleased to announce that we were recently recognized with a bronze Outstanding Merchandise Achievement (OMA) Custom POP Displays award in the permanent display category for work we did for Freaker USA. The Shop! OMA Awards recognize excellent custom POP displays that set the merchandising and design precedents of today. Established in 2011 and located in Wilmington, North Carolina, Freaker USA is the leading manufacturer of one-size-fits-all beverage insulators. They also sell other items, such as quality socks, featuring the company’s trademark witty designs. When we worked with Freaker USA, we knew we wanted to provide a product that was […]

July 16 2019

Can a Fantastic POP Display Improve Customer Satisfaction?

Poor customer service comes with a huge price tag. According to Forbes magazine, poor customer service is costing businesses more than $75 billion each year. Compare that to the $13 billion reported in 2016, and one thing is clear: Businesses need all the help they can get. Granted, not every business has problems with customer service, but wouldn’t you want to use every advantage at your disposal? Custom POP displays can go a long way toward tipping the scales in your favor. What do customers want? The Forbes article continues with some more sobering statistics: Eighty-six percent of those surveyed […]

June 6 2019

How to Reduce Retail Display Unit Shipping Costs

Keeping shipping costs under control for your custom POP displays is a key part of ensuring a healthy and prosperous business. This is becoming more challenging as prices for warehousing and logistics services gradually increase. According to studies, logistics costs have risen consistently and steeply. For example, in 2017, companies spent $250 billion more than they did on logistics in 2008. Right now, the total spending on logistics stands at almost $2 trillion. Shipping costs are an absolutely critical component that should be considered when designing custom POP displays. We know that when your custom store displays are finished, the […]