How Custom Merchandising Displays Boost Your Brand (And Sales)
Have you ever thought about the story behind your brand?
Perhaps your company—like McIntyre Manufacturing—has been around for decades. Maybe it’s a family run business that provides the best in customer service. You need to let your customers know, and custom merchandising displays are the way to do it.
What Is Branding and Can Custom POP Displays Help?
So what is a “brand”? That’s tricky to describe.
David Ogilvy, often called the “Father of Advertising,” realized that brand wasn’t something that could be easily defined. He called it “the intangible sum of a product’s attributes.”
That means a brand is much more than a name or trademark or a logo. It’s what potential customers think and feel when they hear about your company, according to information from Forbes magazine.
In fact, more than half of consumers—64 percent—believe in building relationships with brands that share their same values.
If they feel a brand “represents them” and what they believe is important, they are more likely to purchase that product, according to Shopify.
That’s all well and good, but how can you use custom POP displays to help tell your brand story?
We’ve got seven useful tips for you.
7 Ways Custom Displays Can Tell Your Brand Story
Your business is much more than a logo or a name, and custom merchandising displays are the messengers that help develop perceptions in the minds of potential customers.
1. Displays allow your message to stand out.
Don’t get lost in “action alley.” Whether you want a powerful end cap display or you’re trying to take advantage of upselling and cross-selling, a clear message is vital to capture customers.
This message is more than just “buy now.” It should be one that conveys a sense of quality to the client. It’s also important that your presentation implies what you value.
For example, Millennials are particularly sensitive to what a brand values. Seventy percent of Millennials will spend more money on a brand if it supports causes they care about.
Use your custom POP display to get that message across through clean typography, clear storytelling and maybe even digital elements.
Not sure where to get started? We understand. Sometimes it’s hard to piece together a picture that goes with “value” and “quality.” But we’ve got you covered.
Our engineers are not just technologically skilled, they’re also brilliantly creative, bringing both sets of abilities to your project to ensure its success.
2. Merchandising displays help maintain consistency.
Did you realize that the correct use of color can increase brand recognition by as much as 80 percent?
Of course, your brand is more than a logo, but your logo needs to be consistent. There’s a reason McDonald’s uses a particular shade of yellow for its “golden arches” and why there is a distinct hue in Coca-Cola’s red packaging.
Custom displays are a part of that. Through our use of powder coating we can exactly match your Pantone color.
3. You control the custom display development process.
When you create your own custom merchandising displays, you are working closely with us from start to finish. Therefore, you can be assured that the end result will be your vision.
This helps ensure consistency of your brand throughout all channels—you don’t want to have a display look one way in one store and be slightly different in another.
In fact, presenting a brand consistently can increase revenue as much as 23 percent.
4. You can implement permanent signage with custom displays.
This ties in neatly with #3 above. While flexibility is important—especially with the increase in “pop –up stores” – having some permanent elements enables you to have another layer of control in how your brand is perceived.
You will also rely less on store managers to present the elements the way you prefer.
5. Custom merchandising displays allow you to update when needed.
Ideally, your branding program will run like a well-oiled machine. But sometimes, changes are inevitable.
Whether this means a merger, a new CEO or a different mission, you can effectively use your customized merchandising display to get this point across.
6. Displays give you an opportunity to boost co-branding efforts.
Suppose you’re a retailer who manufactures athletic shoes and accessories such as socks, sweatbands and t-shirts. Maybe you’re equally known as both a creator of computer games and of video game consoles.
You can use one type of display to showcase your “headliner” product, and a similar display—such as an endcap display—to cross sell your complementary products.
7. Buy into consumer psychology with the power of color.
If you’ve not settled on an official logo color, or if you’re deciding on a complementary one to enhance your brand message, don’t overlook the powerful impact that color can have on consumers.
Some hues such as blues and orange can indicate anticipation or positive feelings while others may have the opposite effect, according to Forbes magazine.
You might find it interesting to know that one-third of the world’s top 100 brands include the color blue in their logo.
One important caveat: Be sure if you’re an international company that you have checked the cultural messages that color sends to your target audience.
For example, in China, red is considered a hue of good fortune. You can read more about color’s impact on consumers and the nuances of customer psychology in our earlier articles.
Why Is Branding So Important? We’ve Got Some Statistics
Did you know that it takes roughly five to seven interactions before people will remember a brand?
Or, that color improves brand recognition by 80 percent?
These are a few of the neat facts from SmallBizGenius.
- 73 percent love a brand because of helpful customer service
- 73 percent of consumers prefer brands that personalize the shopping experience.
- More than 70 percent of brand managers think building an audience is of vital importance—even more important than converting sales.
Ready for Your Custom Merchandising Displays? Don’t Delay!
You’ve been establishing your reputation for decades. We understand that. Allowing us to work with your project is a sacred trust, and that’s why we create production-grade samples of any of our displays for your review.
This step helps ensure that your vision is being met, and it supports your hard-earned reputation. We want to be your partner is success.
Take a look at what we’ve done for other clients. We’d love to be able to apply the same award-winning principles to your project.
Contact us today for more information.
Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.