Innovative Trends in Custom Retail Displays
You consider it important to stay abreast of the latest trends and developments that affect your business, but do you give that same consideration to your custom retail displays? If you’re using a display that is out-of-date or one that doesn’t reflect current trends, then your marketing will fail to accurately reflect the benefits of your product. Even worse, it could cause others to think that your business is stuck in the past, and therefore, irrelevant.
Current innovations and styles are not fads; they are a reflection of the changing habits of the American consumer. Taking advantage of this customer psychology with custom point of purchase displays gives you an advantage over the competition.
We stay on top of the most effective, creative developments in POP displays so we can give you the expertise you need. Following are some important developments and innovative trends you should consider when creating custom retail displays for your business.
Important Innovative Trends to Remember for Custom Retail Displays
Forget About Traditionally “Selling” Products…Now It’s About Selling the Experience
Stores are much more likely to provide sampling services, makeovers or areas where you can “test drive” new technology or tools. Why? Because retailers have realized that making an emotional impact on the customer is more likely to result in a purchase.
Think of it this way: Are you more likely to purchase a power tool that is tucked neatly behind a display case or one that you can hold and explore how it operates?
What does this mean for your custom retail display?
This means you must be sure your display is in perfect sync with the story and encourages the customer to engage with the product while, at the same time, keeping the product secure.
Be Prepared to Work Hand-in-Hand With Technology.
It’s no secret that consumers are well-versed in online shopping. However, there are still some things that consumers prefer to see in person, such as clothes, technology or tools. Retailers are now offering apps to help customers interact with them both on Facebook and other sites. According to Digital Trends, furniture companies such as Ikea are launching apps that enable customers to “see” how the furniture will look in their home before they purchase it.
What does that mean for your custom point of purchase displays?
It means it’s even more important to provide a clear message. Often, this means informing consumers about these new apps and perhaps even showing step-by-step instructions on how to use them.
POP Displays Will Involve Many “Self-Serve” Options.
Your latest display may need to incorporate a self-serve kiosk, such as this one from Happy Returns. According to Business Wire, high-tech kiosks take the headache out of returning a product and are likely to become even more popular in the future.
What does this mean for your custom retail displays?
This means that your POP display must easily incorporate these new innovations. Anything that streamlines the customer experience to make shopping easier and more efficient will benefit your brand story.
McIntyre Manufacturing Stands By Its Products
For decades, we’ve done more than merely stay abreast of the latest trends. We’ve approached each product with integrity and quality—two things that have been the foundation of McIntyre Manufacturing since its inception.
For more information on the importance of a quality POP display, you can explore our library of useful articles and tips, including:
McIntyre Manufacturing: A Leader for More than Four Decades
What’s the secret to remaining an industry leader for more than forty years? We think it’s actually a very simple formula: offer the best product with stellar customer service that is better than any other in the industry. Our creative engineers can also help you pinpoint areas where you can save money.
Do you have a solid vision or maybe just the vague hint of an idea? Either way, we can help that vision transform into custom retail displays that help your bottom line and provide the best return on your investment (ROI).
Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.