What’s the first thing you see when you enter a retail store? Is it the signage (point of purchase display) and specials associated with items in “action alley” or is it a creative example of bulk stacking? Perhaps you’re captivated by the high-tech elements of a POP display, and you’re interested in exploring it further. […]
Your business is much more than a logo or a name, and custom merchandising displays are the messengers that help develop perceptions in the minds of potential customers.
Already crafted your budget for the year? You may need to make a few adjustments. Especially if you’ve left no room for unique custom merchandising displays to showcase your product. There’s no question of the value of custom displays: they provide an excellent ROI, they encourage customer loyalty and they reinforce your company’s branding strategy. […]
In-store consumers crave an exceptional ambiance to take them from browsing to the checkout counter, and businesses are utilizing more high tech elements in their POP display designs. Now, artificial intelligence and digital signage are helping retailers further customize the shopping experience.
While some shoppers may groan at the “Christmas creep”—the way Christmas items sneak into stores as early as October—there’s logic to this process. According to a Facebook study, last year around 48 percent of shoppers started their holiday shopping in November or earlier, with many crossing the “to buy” items off their list starting as early as October.
It’s similar to the old adage of real estate: location, location, location. That philosophy also applies to your custom retail display. You can have a stellar POP design with beautiful graphics and a top-notch product, but if your piece is located in a low-traffic area, you’ll have to work twice as hard to get potential […]
What do Leonardo Da Vinci and a well-designed POP display have in common? They both recognize the importance of the “rule of 3,” also known as the rule of thirds. This is a key point of good design, and implementing it into your project will enable you to maximize the impact of custom store displays […]
We’re pleased to announce that we were recently recognized with a bronze Outstanding Merchandise Achievement (OMA) Custom POP Displays award in the permanent display category for work we did for Freaker USA. The Shop! OMA Awards recognize excellent custom POP displays that set the merchandising and design precedents of today. Established in 2011 and located […]
Poor customer service comes with a huge price tag. According to Forbes magazine, poor customer service is costing businesses more than $75 billion each year. Compare that to the $13 billion reported in 2016, and one thing is clear: Businesses need all the help they can get. Granted, not every business has problems with customer […]
Keeping shipping costs under control for your custom POP displays is a key part of ensuring a healthy and prosperous business. This is becoming more challenging as prices for warehousing and logistics services gradually increase. According to The Wall Street Journal, prices have risen consistently and steeply. For example, in 2017, companies spent $250 billion more […]
