Discounts, special offers, two-for-one deals: Shoppers find it hard to resist a good bargain. Periodic retail promotions allow you to capture the attention of new customers; they also provide an opportunity to reward loyal customers and promote your brand on social media – both excellent means of ensuring customer retention. When planning your next retail […]
Why did a customer buy one brand over another? Was it because they have had better experience with that brand, or is it because the display convinced them to select it over another item? Mountains of research have been dedicated to analyzing and interpreting consumer behavior. Knowing what your clients need — and what they […]
If you want versatile custom POP displays that make a statement, consider making them with wood. This natural look is a good match for displays that may be featured in store fixtures, spa displays, organic food stores, and even upscale department stores. Of course, form always follows function— the type of wood you choose will […]
A customized point-of-purchase display represents a lot of time and investment on your behalf. It’s also the face of your brand and can influence retail shoppers and appeal to “impulse buys.” We receive a lot of questions about custom POP displays, and we’ve provided the answers that will help you plan your POP display and […]
Chances are, you’ve experienced up-selling and cross selling firsthand. Any time the drive-through cashier asks if you’d like to “super-size” your meal or you’re considering purchasing a car with an upgrade to leather seats, you’ve been exposed to these marketing methods. It’s one of the best, most effective tools in the salesperson’s playbook. If you’re […]
Are the days of physical retail stores over? Do online shopping trends and companies like Amazon mean the death of brick-and-mortar facilities? To borrow a quote from American humorist Mark Twain, “The reports of my death have been greatly exaggerated.” In 2017, there were several concerns about the extinction of physical stores, claiming online retailers […]
The myriad of products and displays can create sensory overload. In this competitive economy, you have to constantly reach for the creative connection, one that appeals to both the consumer’s needs and emotions. Breaking the mold is the key to getting the best return on your POP display investment. At McIntyre Manufacturing, we not only […]
Christmas. Hanukkah. Kwanzaa. New Year’s Day. The last part of 2018 and the dawning of 2019 feature a steady stream of holidays, and many retailers capitalize on these special occasions. There are five main ways to ensure your retail POP display design takes advantage of these opportunities: 1. Use Your Retail Display to Confirm Your […]
Everyone hopes for something better in 2018. In addition to personal resolutions, businesses take time at the end of the year to evaluate their bottom line, identify key areas for growth, and integrate this information into developing marketing strategies for the upcoming year. When you’re setting your business goals for 2018, don’t forget to budget […]
Since 1977, we’ve seen tremendous changes in the manufacturing and POP display industries. When you’ve been in business for as long as we have, you never take anything for granted. We are truly grateful to our clients and our employees who have been with us through the years, and we’d like to take a moment […]
