The end cap area is prime real estate and offers several advantages for your customized POP display. In regards to consumer behavior, these are some of the first displays customers see when they enter the store, and as they circle through the aisles, their eyes naturally gravitate to the end cap display. So how can […]
After talking to your supervisor, you’ve convinced him or her to invest in a customized retail display that you know will help your brand recognition and assist you in driving sales. There’s only one problem: How do you show your supervisor that your display has met its goals? It’s up to you to provide information […]
They have been accused of being self-centered and narcissistic. They have been praised as bold entrepreneurs and champions of change. In their world, they have no memory of the Cold War, don’t remember a time when a woman was not on the Supreme Court, and have always known a phone that has internet and texting […]
The kids are back in school and the summer pictures of beach vacations and mountain hikes are recorded on your phone. Remember that it’s never too early to start planning the design for next summer’s POP display. With your June, July and August adventures fresh on your mind, it’s the perfect point to plan ahead […]
While online retailers still garner a lot of attention, consumers haven’t tired of brick-and-mortar stores. According to Inc. online magazine, as many as 90 percent of purchases are still made in-store. This is for a variety of reasons, including: Product availability The desire to have the item immediately after purchase Avoidance of delivery fees The […]
If you’re not making the most of your checkout displays, you’re not harnessing the power of the impulsive buyer—and you’re sacrificing a lot of profit as a result. If you don’t believe us, examine these figures. According to CNBC: The average U.S. consumer spends roughly $5,400 a year on impulse buys and unplanned purchases. A […]
We are proud of every point of purchase display we produce, and we’d like to highlight one of our recent success stories: a countertop display for LENOX abrasives. About LENOX LENOX began in 1915 and throughout the decades, it has developed a passion for creating faster-cutting, longer-lasting blades. LENOX markets industrial saw blades, power tools […]
At one time or another, we’ve all gone into the grocery store for only three things and left with a shopping cart full of items that weren’t even on our list. According to customer surveys, we’re not alone. Market Force, a customer service management company, conducted a survey that indicated: 90 percent of consumers make […]
Imagine that your company is about to rollout a new product, and you’ve just discovered that the amount of retail space available is dramatically reduced. How can you create dynamic custom POP displays when you’re limited to a small amount of space? Our extensive experience has shown us that bigger isn’t always better. A tight […]
When you hear the term social media, your mind may turn to Facebook friends who share photos of vacations, celebrities who Tweet about their latest project, or Pinterest users who post their latest creative craft ideas. However, more and more businesses are realizing the incredible power that social media brings to their bottom line. For […]
