Did you know that retail crime costs stores nearly $778,000 per every $1 billion in sales? And retail tool displays are prime targets. Thieves steal tools and sell them at pawn shops or for cash. Other items that are stolen frequently include TVs and electronics. Some speculate that shoplifting valuable inventory could be fueled by […]
Have you ever thought about the story behind your brand? Perhaps your company—like McIntyre Manufacturing —has been around for decades. Maybe it’s a family run business that provides the best in customer service. You need to let your customers know this information, and custom merchandising displays are the way to do it. We’ll take a look […]
The end cap area is prime real estate and offers several advantages for your customized POP display. In regards to consumer behavior, these are some of the first displays customers see when they enter the store, and as they circle through the aisles, their eyes naturally gravitate to the end cap display. So how can […]
From the color you pick for your customized POP display to its careful placement in the store, consumer psychology should drive your decisions. Often, shopping impulses take place on a subconscious level, causing an emotional reaction. We’ll take a look at the impact of color on your display, how you can benefit from it, and […]
Chances are, you’ve experienced up-selling and cross selling firsthand. Any time the drive-through cashier asks if you’d like to “super-size” your meal or you’re considering purchasing a car with an upgrade to leather seats, you’ve been exposed to these marketing methods. It’s one of the best, most effective tools in the salesperson’s playbook. If you’re […]
You can’t afford to ignore marketing to them. Millennials and Generation Z are making waves in the retail world. That trend is likely to continue. These powerhouse generations influence everything from your design to your marketing platform to your message. But what does it mean for your POP display strategy? We’ll examine the important demographics […]
It’s time to meet the challenges of a new world through custom solutions: hand sanitizer stations, workplace dividers, food delivery carts and more. McIntyre Manufacturing is ready to help you. You’ve already made major changes to prevent the spread of COVID-19—social distancing, making hand sanitizer available and even implementing lunch room carts to avoid […]
No one can resist a good read. Believe it or not, even in the world of Kindles and other electronic readers, many people still prefer the feeling of paper between their fingers that only an actual book can bring. It may surprise you to learn that physical books still outsell ebooks. But when it comes […]
What’s the first thing you see when you enter a retail store? Is it the signage (point of purchase display) and specials associated with items in “action alley” or is it a creative example of bulk stacking? Perhaps you’re captivated by the high-tech elements of a POP display, and you’re interested in exploring it further. […]
Your business is much more than a logo or a name, and custom merchandising displays are the messengers that help develop perceptions in the minds of potential customers.
