Chances are, you’ve experienced up-selling and cross selling firsthand. Any time the drive-through cashier asks if you’d like to “super-size” your meal or you’re considering purchasing a car with an upgrade to leather seats, you’ve been exposed to these marketing methods. It’s one of the best, most effective tools in the salesperson’s playbook. If you’re […]
You can’t afford to ignore marketing to them. Millennials and Generation Z are making waves in the retail world. That trend is likely to continue. These powerhouse generations influence everything from your design to your marketing platform to your message. But what does it mean for your POP display strategy? We’ll examine the important demographics […]
It’s time to meet the challenges of a new world through custom solutions: hand sanitizer stations, workplace dividers, food delivery carts and more. McIntyre Manufacturing is ready to help you. You’ve already made major changes to prevent the spread of COVID-19—social distancing, making hand sanitizer available and even implementing lunch room carts to avoid […]
No one can resist a good read. Believe it or not, even in the world of Kindles and other electronic readers, many people still prefer the feeling of paper between their fingers that only an actual book can bring. It may surprise you to learn that physical books still outsell ebooks. But when it comes […]
What’s the first thing you see when you enter a retail store? Is it the signage (point of purchase display) and specials associated with items in “action alley” or is it a creative example of bulk stacking? Perhaps you’re captivated by the high-tech elements of a POP display, and you’re interested in exploring it further. […]
Your business is much more than a logo or a name, and custom merchandising displays are the messengers that help develop perceptions in the minds of potential customers.
Already crafted your budget for 2020? You may need to make a few adjustments. Especially if you’ve left no room for unique custom merchandising displays to showcase your product. There’s no question of the value of custom displays: they provide an excellent ROI, they encourage customer loyalty and they reinforce your company’s branding strategy. But […]
In-store consumers crave an exceptional ambiance to take them from browsing to the checkout counter, and businesses are utilizing more high tech elements in their POP display designs. Now, artificial intelligence and digital signage are helping retailers further customize the shopping experience.
While some shoppers may groan at the “Christmas creep”—the way Christmas items sneak into stores as early as October—there’s logic to this process. According to a Facebook study, last year around 48 percent of shoppers started their holiday shopping in November or earlier, with many crossing the “to buy” items off their list starting as early as October.
It’s similar to the old adage of real estate: location, location, location. That philosophy also applies to your custom retail display. You can have a stellar POP design with beautiful graphics and a top-notch product, but if your piece is located in a low-traffic area, you’ll have to work twice as hard to get potential […]