While some shoppers may groan at the “Christmas creep”—the way Christmas items sneak into stores as early as October—there’s logic to this process. According to a Facebook study, last year around 48 percent of shoppers started their holiday shopping in November or earlier, with many crossing the “to buy” items off their list starting as early as October.
It’s similar to the old adage of real estate: location, location, location. That philosophy also applies to your custom retail display. You can have a stellar POP design with beautiful graphics and a top-notch product, but if your piece is located in a low-traffic area, you’ll have to work twice as hard to get potential […]
What do Leonardo Da Vinci and a well-designed POP display have in common? They both recognize the importance of the “rule of 3,” also known as the rule of thirds. This is a key point of good design, and implementing it into your project will enable you to maximize the impact of custom store displays […]
We’re pleased to announce that we were recently recognized with a bronze Outstanding Merchandise Achievement (OMA) Custom POP Displays award in the permanent display category for work we did for Freaker USA. The Shop! OMA Awards recognize excellent custom POP displays that set the merchandising and design precedents of today. Established in 2011 and located […]
Poor customer service comes with a huge price tag. According to Forbes magazine, poor customer service is costing businesses more than $75 billion each year. Compare that to the $13 billion reported in 2016, and one thing is clear: Businesses need all the help they can get. Granted, not every business has problems with customer […]
Keeping shipping costs under control for your custom POP displays is a key part of ensuring a healthy and prosperous business. This is becoming more challenging as prices for warehousing and logistics services gradually increase. According to The Wall Street Journal, prices have risen consistently and steeply. For example, in 2017, companies spent $250 billion more […]
You have the perfect custom point of purchase displays for your company. However, your job is not quite over. To fully reach your goals, you need to be sure you have a solid distribution plan in place. We’ll examine the benefits of having a good plan.
It’s important for your business to remain on the cutting edge of the latest trends, but do you give that same consideration to your custom retail displays? Learn more about the latest innovative developments in POP displays.
A spinner display or spinning display case offers several advantages, allowing you to effectively showcase your product and draw customers in to take a closer look. While a spinner display is appropriate for several different products, we wanted to take a look at five distinct, stellar examples.
It seems impossible that there was a time when people were unfamiliar with Amazon, but near the end of 1994, an article ran in Money magazine examining the trend in consumers shopping from home, which included ordering through TV shopping channels and catalogues. That year, online shopping service started appearing on the radar, even though it wasn’t fully accepted yet.
