If you’re looking for flexibility, portability and efficiency, wire grid display racks are an excellent choice. These simple, clean designs can be used to showcase everything from earrings to tools.

At McInytre Displays, we understand how working with multiple vendors can be a headache. After all, it introduces several potential points of failure. But when you work with a “one stop shop” like McIntyre Displays, we can take your vision from concept to completion and delivery—helping ensure you have a smooth rollout for your product. Want to learn more? Let’s get started.

In this article, we’ll look at some of the distinct advantages of using a wire display rack for your next POP display and how it can help your bottom line.

5 Advantages of Using a Wire Display Rack

1. They’re Extremely Versatile

Wire racks can incorporate panels that can be added or removed to reflect the need or situation. 

This means not only will the grids easily work within the available space, but fixture components can also be rearranged to reflect new/ additional inventory.

This versatility further streamlines efficiency, particularly if you’re preparing for a trade show; the POP display components can be easily disassembled and reassembled frequently as necessary.

2. They’re Durable

Wire racks are incredibly durable, and because we use only the highest quality materials when creating them, you’ll find that they maintain their quality after extensive use. 

They won’t bend or break under the weight of your product, making them a perfect solution for displaying tools, mirrors, and other heavier objects. They’re very lightweight, especially in comparison to their strength. This makes them easier to move and store as needs arise.

3. They Can Be Beautifully Designed and Customized

A customized wire display rack can incorporate a variety of shapes and details if needed. 

Most often, the main advantage is that they provide a sleek, open, streamlined design that allows you to showcase your product. In addition, new fixtures can be created to accommodate any display item you need.

Our manufacturing capabilities enable us to design your display either as simple or detailed as you prefer. Our powder coating will also ensure that you have the exact Pantone color to match your needs. 

We can work with you to incorporate your vision to take advantage of the distinct characteristics that make a wire display rack a good choice.

4. They’re Economical

Wire displays provide excellent value and high-quality. Combined with durability, a wire display rack is an efficient investment.

5. They Provide Easy Accessibility to the Product

We’ve already published some articles about how important it is for potential customers to be able to interact with your product. 

This aspect of consumer psychology means if your clients “connect” with your item, they’re more likely to purchase it.

McIntyre Displays is the Logical Choice for the Best in Wire Grid Display Racks

Our manufacturing capabilities complement the skill of our experienced design engineers to create a quality product that rises above the competition. 

Our wire department utilizes CNC-controlled 2D and 3D benders that allow us to bend wire on all three axes; this keeps all the parts precise and repeatable. Our stock includes both bright basic, galvanized and stainless steel wire.

Whether you have a clear vision for your project or just a few ideas scribbled on a notepad, we’re here to transform your vision into a reality. Contact us for more information and see how our customized POP displays provide a great return on your investment.

Wire display racks are also perfect solutions for some of the challenges you may face with establishing effective retail displays. 

Next, we’ll take an in-depth look at these solutions and how McIntyre Displays can help you reach your goals.

8 Wire Display Rack Solutions for Tough Retail Display Problems

There are a lot of challenges in the retail display world. How do you get noticed? How do you create a durable display? And most importantly, am I doing all I can to ensure my display results in a sale?

At McIntyre Displays, we’ve helped hundreds of companies facing the same challenges, particularly when it comes to wire display rack solutions. 

Therefore, we’ll take a closer look at some of the toughest retail display problems and how our wire display rack solutions can help you.

Let’s tackle some of these tough problems and how our racks can be the answer you need. 

Problem #1: Your Display is Too Busy

Less is more when it comes to retail displays. Often, the clean lines of a wire display rack are the perfect solution to your problem. For example, if you have a lot of smaller products, you may wish to use a wire grid display to bring balance to the eye and establish a sense of order. 

Spinner displays are also perfect for this, as they allow the customer to focus on one section at a time before moving on to the next item.

Problem #2: Your Display is Hard to Manage

Does your inventory change often? Do you need to relocate it to the far end of the store? 

In each case, a wire display rack can simply be assembled or reassembled as needed. This flexibility takes a lot of the headache out of managing and placing your display.

Problem #3: You Don’t Incorporate the Rule of Three

We go into this in a previous blog about the power of the “Rule of Three.” But essentially, this is a design element that aligns the eye perfectly with your product. 

A wire display rack can be bent into shapes that create a statement and easily incorporate this rule into your display. It can be done by cascading levels, different angles, or even through spinner displays.

Problem #4: You Have a Lot of Inventory, But Not a Lot of Space

We touched a bit on this in #2 above. When you have a lot of inventory, it’s important that it be displayed not only in a manner that keeps it from being cluttered, but in a way that maximizes the space you have. 

That’s why the grids and shelves of a perfect wire display rack can be customized to fit the space you have available, whether that’s an endcap or as an impulse purchase item at the checkout.

Problem #5: Your Display is Too Complicated to Execute

Your display has arrived. 

What shape is it in? 

Has it arrived fully assembled, or are you battling with assembly and cryptic instructions? 

With a wire display rack, you have a simple, straightforward design that is easy to assemble and place on the floor. Of course, if you want to have your display delivered to you assembled, McIntyre Displays can do that for you with our warehousing and distribution services.

Problem #6: Your Display Doesn’t Promote Interaction

Studies show that customers are more likely to purchase a product if they are able to interact with it. If your product is stuck behind cardboard or recessed in a flat display, it can make it difficult for the consumers to touch it. 

A wire display rack provides breathing space so the product can be front and center, allowing customers to pick up, touch and interact with it. 

Problem #7: Your Display Isn’t Durable

These racks are often the perfect solution to this problem. When you’re looking for a long-lasting display, a wire product can have several years of use. They are sturdy enough to withstand extensive wear and tear.

Problem #8: Your Display Isn’t Flexible

Is it possible that a display can have both durability and flexibility at the same time? Yes! Wire display racks are made of sturdy material, but they can easily be moved, reconfigured or transformed. New shelves can be easily added and hangers rearranged on a grid wire display.

McIntyre Displays is Your Solution for Tough Display Problems

Anxious about the debut of your new product? Worried about getting your product in major retailers such as Lowe’s and Home Depot?

Don’t worry. We’ve been there before. We’ve helped our clients with new rollouts and with well-designed displays. 

Just take a look at some of the award-winning work we’ve done for some of our clients: Pure Fishing, Alps and Meters, and Lenox Abrasives.

Ready to get started? All you have to do is contact us.