Do You Have a POP Distribution Plan in Place?
You have the perfect custom point of purchase displays for your company. They showcase your brand message, utilize all the elements of good design and complement your latest marketing campaign. But you aren’t finished; the job isn’t over. You still have to implement a solid distribution plan.
No matter how innovative your award-winning display may be, this is useless until you pair it with a practical and effective distribution plan to ensure it arrives on time and within budget. If the display needs to be assembled on site, then you should make certain that instructions for assembly are included and are easy to understand.
Our dedication to excellence doesn’t stop when the display is built. Therefore, we wanted to outline a few items you should consider when establishing a POP distribution plan, whether it is for sports displays or metal displays.
Elements of a Solid POP Distribution Plan for Your Custom Point of Purchase Displays
• Determine how you want the product to arrive.
Everything should arrive just as you want it, whether you need to have it all shipped to the same location or have part of it warehoused for later. Determining this strategy begins with the initial design. Our creative team will be happy to take your vision and transform it into a practical reality.
• Decide if you need to have special features installed.
We can assist you by installing lighting, video components, sound and graphics that are a part of your design. If you plan on having it installed later by one of the recipients, make sure this is clearly outlined in the instructions. We’ll make sure all of these ship at the same time in a manner that will protect the special features. Nothing can be more frustrating than having incredible custom point of purchase displays that you are unable to use!
• Calculate the shipping charges.
The time to determine shipping charges isn’t when the product is completed, but rather when it is in the early planning stages. For example, selection of certain woods or metal displays can have a dramatic impact on the shipping costs, and our team of experts can suggest sturdy materials that also reduce shipping expenses. In many cases, we have helped our clients save both time and money by carefully examining their distribution plans.
At McIntyre Manufacturing, we are familiar with all couriers, whether they handle small packages or a full truckload. This means we can ship the products the way you want in the most efficient way possible.
• Determine if you want your product included in the display.
We have helped clients ship custom point of purchase displays of all sizes and shapes, including metal displays. We can easily accommodate your needs if you’d prefer to have your product ship with the custom point of purchase display. We have turnkey options that allow the units to go directly to stores and retail settings.
Not Quite Ready to Ship? No Problem.
If you’re not ready to ship your display, we have you covered. McIntyre Manufacturing offers extensive short-term warehousing options to help you during the gap between production due dates and estimated delivery times.
McIntyre Manufacturing Has Solutions for All Your Shipping Needs
Need to have lighting and video installed in your display? How about something that is easy to assemble and break down for simple transport? We have you covered, whether you want a small end cap display or a larger one to showcase your flagship product. We will ensure your project is completed and delivered on time and on budget.
Our blog takes you through the entire point of purchase process, from selecting the right color for your display to utilizing the latest innovations and social media to garner great publicity. Take a quick tour of our blog to discover useful articles such as these:
Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.