5 Elements Every POP Display Should Have
Every day, you’re bombarded with choices. Even a simple errand to the grocery store demonstrates how the marketplace is flooded with thousands of brands. So, how can you encourage consumers to purchase your product over your competitor’s product?
The old adage is true—people do judge a book by its cover. In this case, the “cover” may be the POP display showcasing your product at the end of the aisle.
At McIntyre Manufacturing, we’re dedicated to making your vision come to life! We’ve found that there are five vital elements every POP display should have. These elements give your product that unique appeal to help you rise above the “noise” of the marketplace.
1. Your display should reinforce your brand.
A splash of color is much more than an artistic statement; it is a part of your brand. There’s a reason why the “M” in McDonald’s is referred to as the “golden arches.” The arches are so memorable that you can easily spot a McDonald’s from a mile away. Coca-Cola is another good example. Coke’s distinctive shade of red is instantly recognized around the globe.
These companies have spent decades honing their brand. An important part of this process was selecting the right color and maintaining that standard.
If your display uses the same color as your logo, make sure it is the exact shade. Variations in hue or tint can muddy your message. Fortunately, our sophisticated powder coating services make it easy to match the exact Pantone color you need.
2. Your display should effectively use the available space.
Form follows function. Is your display going to be at the end of a supermarket aisle, or is it going to be a part of a large kiosk in the mall? Is it going to be placed on a counter, or will it greet customers as they enter the store?
Each of these scenarios dictates the size and scope of your POP display. If you’re trying to do too much in too little space—or if your display is too small and overwhelmed by the environment—then your product gets lost. Potential customers notice the awkwardness of the display and not the product itself. Even worse, they may ignore your product completely.
3. Your display should evoke emotion.
A good display encourages customers to interact with your product. For example, if your company produces power tools, you want your display to convey a strong, sturdy image — the same qualities customers expect from a reliable power tool.
This emotional connection encourages customers to interact with your product. A retail tool display should allow easy access for potential customers to touch, pick up or sample the product. Once a customer is engaged, he or she is more likely to make a purchase.
4. Your display should be customized.
Sure, you could get a “one-size-fits-all” display that is faster and cheaper, but will it get the job done?
There is no substitute for a customized POP product that will be an instrumental part of increasing sales and promoting brand awareness.
A customized piece also ensures that the display complements—not competes with—your product.
Remember, your competitors aren’t taking these “short cuts” and you shouldn’t either.
5. Your display should be well-lit.
If your customer can’t see your product clearly, he or she can’t purchase it. Use LED lighting to guide the customer’s eye to the heart of your retail display.
LED lighting offers several advantages, including:
- They’re more energy efficient than other lights.
- They’re extremely durable.
- They’re more economically efficient.
- They produce very little heat.
- They operate well in extreme environments.
Consider the benefits of LED lighting for your next display. We’ll be happy to discuss your options.
Capturing your vision
Every brand has a story. The story of your company is an integral part of how your customers interact with your brand. At McIntyre Manufacturing, we combine innovative technology with artistic vision to create customized displays of the highest quality. We want to be your partner and help you exceed your marketing goals.
We’d love to speak with you about how we can craft a detailed, professional display that will encourage sales and reinforce your company’s message.
Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.