How to Ensure Your Display Stands Out in a Crowd
When it comes to POP retail display stands, there’s nothing worse than being ordinary.
Don’t get us wrong—ordinary has its place. However, it’s not a good choice when you want to make a statement that separates you from the rest of the pack. We want you to have a customized display that will not only make you stand out from your competitors, but will also foster brand loyalty that helps you establish (and keep) repeat customers.
Therefore, we’ve outlined four useful ways to ensure your point-of-purchase display stands above the competition.
1. Don’t skimp on graphics.
If you bought an $80,000 car, would you plaster the back fender in tacky, neon bumper stickers? We wouldn’t either. Our point is that it makes no sense to spend capital on creating a custom retail display, investing in your brand and then use poor quality stock art, or even worse, generic clip art, to proclaim your message.
Your product is too important. Give every aspect of your graphic—from lettering to color to texture—the royal treatment. This attention to detail will register with your potential customers.
2. Ensure vital information is readily available.
If you want customers to learn more by going to your website, make sure the website is in clear letters in a prominent area of your display. You need to be sure your clients know what your product is, what it promises, how it will help them and where they can purchase it. If this information isn’t evident in a cursory glance, your window of opportunity narrows.
We understand it’s difficult to squeeze all that information into a limited amount of space. That’s why our designers and engineers are the perfect mix of detailed craftsmen and creative thinkers. We have one goal:
to provide the highest-quality display that will showcase your product and lead to sales.
3. Have a clear call-to-action on your display stands.
It’s not enough to provide useful, needed information to potential clients—you have to let them know what you want them to do in response to it. Maybe you want them to sample your latest salsa, or sign up for the company newsletter. Even better, maybe your product is the latest cordless drill with a new, more comfortable grip that just begs to be picked up and experienced.
Whatever you want your customer to do, make it clear by providing verbiage or graphics to indicate direction. This also allows the customer to engage with your product emotionally. which makes it more likely that a sale will result.
4. Use all the tools at your disposal.
An outstanding display is, of course, more than graphics or messaging. A successful presentation is about the overall picture. This includes directional lighting, powder coating, accessibility and the texture / structure of the booth. Don’t depend on just one element to tell your story. Remember: you can have the best graphics in the world, but if your display isn’t well lit and your clients can’t see it clearly, you’ve wasted your time and money.
POP display stand lighting, textures and more
We’ve provided useful information and great tips for a powerful POP display that you can easily review on these blogs:
Your POP display is a brand ambassador!
It’s hard to quantify all the wonderful aspects of your company or product into one display, but our talented team can make it happen. Examine your current POP devices and ask yourself if they are proving as effective as they can be. Questions? We’ve got the experience and expertise to help, whether you are a company of 500 or 500,000.
Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.