How LED Lighting Can Enhance Your Display…and Your Bottom Line
Are you using all the tools at your disposal to ensure your POP display puts its best foot forward? It’s not enough to have an innovative, imaginative product—you have to showcase it in a way that enhances your brand. LED lighting provides a wonderful, eye-catching opportunity to draw foot traffic and increase sales.
Why Should I Use LED lighting?
LED has transformed lighting in the United States by providing extensive energy savings. Compared to incandescent lighting, residential LEDs use 75% less energy and last 25 times longer. As a result, they’ve become the “go-to” lighting for in parking garages, walkways, street lights and other areas.
What are the advantages of LED lighting?
LED lights offer other advantages:
- They’re directional lights, so you’ll rarely need a diffuser to target illumination.
- They produce very little heat, as compassed to incandescent bulbs, which generally release 90% of their energy as on heat.
- They’re extremely durable.
- They operate well in extremely hot or extremely cold environments.
- You can turn them on and off several times without affecting their performance.
Is LED Lighting a Good Choice for Your Display?
We’ve outlined some of the things that make LED lighting more efficient and environmentally responsible, but what does this mean for your display? Quite simply, LED lighting increases sales.
LED lighting improves your bottom line
Directional lighting creates a “path” for your customers’ eyes to follow, leading them to the product you’re promoting.
It can provide beautiful subtleties.
Creating the perfect display is both an art and a science. LED lights provide a great blend of colors that make displays “pop” without being garish. This makes it easier to create the intangible “feel” that enforces your brand story. Remember, harsh lighting drives customers away (and may literally cause headaches for some of them)! LED lighting perfectly combines visibility with a softer, enticing glow.
They keep overhead costs low.
The efficiency and durability of LED lights means you’ll spend less time replacing them and more time utilizing them.
They can be easily integrated into your display.
LED lighting doesn’t have to be an extensive production. It’s easier than you think to utilize its benefits.
Adjustments are easy
Lights can be programmed to come on when someone passes the display. LED rope or tape easily captures customers’ attention. For example, these lights can be used to frame a sign, trim a banner, or outline a shelf.
How to Use LED Lighting Effectively
Of course, just because you can use something doesn’t necessarily mean that you should. LED lighting is an excellent choice to enhance any display, but it has to be used effectively. Poor lighting is actually worse than not using any at all. Be sure:
- Lighting enhances—not detracts—from the product.
- The lighting guides the customers’ eyes where you want them to look.
- You are wary of trends. What may be the latest look this year may be dated by next. Perfectly highlighting your product will always be in style.
McIntyre Manufacturing can help you find the right lighting for your display
Promoting your products is the center of your role—and you often don’t have time to do extensive artistic design and production yourself. Fortunately, we have the creative designers, sophisticated technology and manufacturing capabilities to make it all happen. If you can dream it, we can create it.
Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.
