Avoid These Common Point of Purchase Problems
Building a creative point of purchase display is a project that is important to your brand and your bottom line. When the stakes are high, you can’t afford to have something go wrong. Before deciding on a display manufacturer to partner with, take a look at these common issues and make sure they won’t occur.
We’ve compiled a list of common problems that can occur when manufacturing your displays and how you can avoid them.
1. The color isn’t quite right.
If your manufacturing partner has difficulty getting that exact shade for your logo, then you need to consider finding another vendor. Your brand is an integral part of who you are, and it’s vital for your display to precisely match this message.
2. Your test product isn’t secured to the display conveniently.
Savvy retailers want customers to be able to interact with their products. This tends to create an emotional connection and encourages consumers to make a purchase. Have you ever tested a phone attached to an in-store display counter or explored a friend’s new video game console before deciding to make a purchase?
Although inviting customers to interact with your product is more likely to result in a sale, it’s also tempting for shoplifters. That’s why it is important that tethers and locks used on your display stand are both secure and aesthetically pleasing. Your display is no more profitable than the quality of its security.
3. Using less durable or less expensive materials cause sales to suffer.
Corrugated cardboard is cheaper than most materials used in creating point of purchase displays. It can be produced easily and makes an inexpensive display. Unfortunately, cheaper isn’t necessarily better. Using a less expensive or less durable material can result in an unstable display that is easily damaged or toppled. Not only does this affect the lifetime value of the display, but it affects how customers perceive your brand and the quality of your products. Do you want “cheap” associated with your brand?
4. Missed Deadlines.
It’s a cliché, but it’s true: time is money. When your product needs to be distributed to warehouses, retailers or customers on a certain date, there can be no room for error. Your manufacturing company should not only be able to create a quality display, but they should also be able to effectively ship and warehouse it.
With McIntyre manufacturing your retail displays, you don’t have to worry.
Fortunately, the experts at McIntyre Manufacturing Group have you covered. We’re experts in all aspects of design, creation, production and shipping—which means we handle it all for you. That’s why it is so important to work with an end-to-end display manufacturer you trust and with team members who have your best interest in mind.
1. The perfect color, every time.
When it comes to the subtleties of hues and tints, you want reliability that ensures an exact match to your Pantone color. With our powder coating services, you’ll get the perfect shade every time.
2. Secure yet stylish displays.
We’ve worked with a wide range of clients who have needed to have their items secured in a manner that didn’t interfere with design or customer experience. Take a quick glance at our work and you’ll see how we seamlessly achieve this goal.
3. The right materials for the right product.
At McIntyre, we know that form follows function, meaning we use the materials that will help you achieve your long-term goals. We can use sturdy materials that are flexible yet strong, creating a POP display that will last!
4. Superior on-time shipping.
We have worked with businesses throughout the world, and we’re experts in international shipping.
We want everything to arrive safely, correctly, and to be just the way you envisioned it. Understanding that the retail supply chain can be challenging, we have the necessary experience to help you meet distribution guidelines and shipping challenges.
You don’t have to worry about common issues and headaches when you work with us. Give one of our designers a call today, and let us help make your vision a reality!
Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.
