While $13.5 billion is an impressive number, $14.5 billion is even more so. Expansions in the female retail market and the use of technology-driven retail enhances have caused licensed merchandise sales to rise by $1 billion to $14.5 billion in 2019, according to Forbes magazine. This means that if you are creating a sports display, you should keep in mind that a large portion of your target audience is female, and you should look for opportunities to implement technology and innovation in your point-of-purchase creation. An exciting, innovative display will help you maximize sales. In order to do so, it’s […]