You’re getting ready for a new product rollout for the holiday season. You’re optimistic, knowing this product will resonate with your customers. There’s only one problem: Your in-store display is big and bulky; it can’t be moved to take advantage of this opportunity.

This is where the advantage of mobile retail displays truly shines. These not only provide the flexibility you need, but they enable you to reposition the display in the store to take advantage of changes in store traffic. This way you can target the busiest areas. 

At McIntyre, we don’t compromise on quality. That’s why every display is meticulously created by our leading designers and engineers. We craft your display to fit your purpose, whether you need a captivating endcap design or a powerful counter display. We will help ensure you get an eye-catching display that respects your brand. We’d love to talk to you about your latest project. Let’s get started.

In this blog, we’ll examine the many advantages of these mobile retail displays and how they can provide additional opportunities to make a sale.

But first, let’s take a quick look at what these displays are, showcasing their main characteristics.

What Is a Mobile Retail Display?

This is a merchandising display that is not a permanent fixture, rather, casters and wheels are incorporated into the design for easy repositioning. Some common types of mobile retail displays include:

• Rolling gondolas
• Portable garment racks
• Wheeled endcaps
• Mobile shelving units

These displays are often made of lightweight (yet sturdy) materials such as wood, wire and acrylic. Metal frames also contribute to their mobility.

Need an example of these displays in action? Consider a store that has a flash sale of your product. You want to be sure the display is located in a high-traffic area to get attention and move your inventory. This may require moving it, depending upon the traffic patterns of the store. 

What Are the Benefits of Retail Displays With Wheels?

There are several advantages to retail displays with wheels. We’ve outlined a few of them below.

• Flexibility: Not only are you able to easily adapt to foot-traffic patterns, but a wheeled display means you can easily relocate your product for greater visibility. 
• Reduced labor: There’s no need to disassemble or reassemble fixtures. In addition, individual staff members can easily move displays without having to involve a team.
• Better customer experience: We’ve discussed how convenient these mobile displays are for employees and your company, but customers also benefit. Not only are the displays easier to navigate, but they have less clutter so the customer can easily find what they need.
• Versatility: Need a display for a pop-up shop or a trade show? Mobile displays are your answer. You can have extensive choices without having to create another display.
• Better inventory control: Mobile displays make it easier to restock and test new layouts. 

Are Mobile Retail Displays Safe?

Safety is a concern many mention to us when we’re creating a mobile display. Some concerns include:

• Tripping over low inventory
• Collapsing displays
• Structural failure due to overloading
• Sharp edges
• Tipping

The truth is, through careful design and engineering, we’re able to produce a display that is sturdy, yet safe. A lot of this safety rests on the display having a low center of gravity and using locking mechanisms that keep the display stationary when needed.

Of course, employees can also minimize the likelihood of accidents through careful instruction on how to move and manage displays properly.

No Matter What Type of Display You Need, McIntyre Meets the Challenge

We know that good design and craftsmanship are only part of the equation. It’s not enough to create a stellar display; you need it delivered on time and ready for your rollout or next marketing campaign. That’s why we can move efficiently, usually starting the production in weeks (depending upon the complexity of the project). 

We can craft a mobile display that will ensure your product is front and center, giving you the best opportunity to transform shoppers into customers. Want to get started? Just contact us.