Few things can derail product profits faster than empty shelves. When customers look for your product, they expect it to be there. Every out-of-stock moment gradually eats away at your revenue…

…because if your product isn’t readily available, you can be sure that your competitor’s is. 

This means streamlined efficiency is essential for keeping your products on the shelves. In addition, shelf-ready packaging (also known as retail-ready packaging) makes it easy for employees to restock when inventory runs low. 

This means retailers can replenish shelves faster, and as a result, your brand reaps the benefits of enhanced visibility and increased sales.

What Is Shelf-Ready Packaging?

Shelf-ready packaging is product packaging that is designed to be easily placed directly onto the retail shelves, requiring minimal effort by retail staff.

It also eliminates the need for unpacking individual units.

In addition, retail-ready packaging meets the characteristics of the “easies” of retail. We’ll delve into those below.

How Shelf-Ready Packaging Paves the Way for the “Easies” of Retail Success

What are the “easies?” These are principles that must be followed for retail-ready packaging to be successful. Shelf-ready packaging meets these principles, and following them is a critical element in a successful campaign.  Depending upon your information, there may be as few as 5 or as many as 11 “easies.” 

We’ve listed a few below and briefly explained how shelf-ready packaging meets the criteria.

• Easy pack: This means that all packaging should be easy for suppliers to pack. If assembly is required, it should be quick and seamless. At McIntyre Displays, we can deliver point-of-purchase displays fully stocked—meaning you can easily take them from arrival to the retail floor.
• Easy transit: This means that not only should the item be shipped in a timely manner, but it also needs to be packaged to ensure that it arrives in pristine condition. At McIntyre Displays, we carefully package our displays so that they arrive without damage.
• Easy find: This “easy” is self-explanatory—you want customers to easily find your item in the store. A lot of this focuses on branding, color design and other similar factors. These are criteria that our creative designers consider whenever they start a project.
• Easy shelf: This component focuses on how easy it is to stock and shelve items. Remember, you want to minimize the friction of restocking and filling your product on the shelves. This is one reason that shelf-ready packaging is vital to retail success.
• Easy identification: It’s not enough for your potential customers to notice your product when they’re right before it in the aisle–they should be able to determine what it is when they are around six feet from the product. 

How Does Shelf-Ready Packaging Benefit Brand Awareness?

This packaging has a direct benefit to your brand. These benefits include:

• Solid visibility: When your product is prominently displayed, you attract more potential customers and reinforce your brand at the same time.
• Brand consistency: At McInytre Displays, we know that developing a brand often takes years of fostering consumer confidence. The right packaging can ensure that your logo, colors and presentation all contribute to your positive brand identity. 
• Capturing the impulse buyer: If you’re not targeting impulse buyers, you’re leaving money on the table. A staggering 30% to 60% of purchases can be attributed to impulse buying. 
• Improves the shopping experience: Clear, visible packaging removes barriers to purchase, creating a smoother shopping experience that makes potential customers more likely to buy.

Can You Pre‑Pack Shelf‑Ready Products into a Display?

Yes. Actually, this is at the heart of retail-ready packaging. 

At McIntyre Displays, we can ship your point-of-purchase display fully stocked, whether you want a perforated corrugated box that can easily open into a tray or fully printed pallet displays. 

We also realize that, when time is of the essence, your products must arrive in good condition and without damage. That’s why we package accordingly. In the rare instance that something goes wrong, all you have to do is contact us and we’ll resolve the problem “in real life”, not through a virtual interface.Ready to Harness the Power of Shelf-Ready Packaging? Let McIntyre Displays Pave Your Way to a Successful Rollout

Are you tired of working with multiple vendors? It’s all too easy for one of them to drop the ball or leave you in a stressful situation. But when you work with McIntyre Displays, you have a “one-stop shop.” We can do it all.

We work closely with you from design to delivery. If you can envision it, we can create it. You can rest assured that your items will arrive undamaged and on time. Our warehousing services also provide opportunities for timed rollouts.

Are you ready to get started? We invite you to discover how we can take the headache out of creating retail-ready packaging.