Is Your POP Worth a Tweet? How Social Media Sharing Can Help Your POP Display & Products
When you hear the term social media, your mind may turn to Facebook friends who share photos of vacations, celebrities who Tweet about their latest project, or Pinterest users who post their latest creative craft ideas. However, more and more businesses are realizing the incredible power that social media brings to their bottom line. For example, 67 percent of Twitter users who follow a brand are more likely to purchase the brand’s products1.
How Social Media Sharing Can Help Your Product
An active presence in social media allows businesses to explore cultural trends and market the product directly to the consumer in a streamlined and economical way—which is why 80 percent of Fortune 100 companies are active in social media. By sharing photos of your latest POP display, you can promote your most current sales or retail products. Social media also allows corporations to put a more “human” face on their brand and interact directly with customers.
Of course, simply being on social media isn’t enough. No one likes spam, and social media giant Facebook has changed its algorithms to emphasize posts from family and friends as opposed to those by publishers and brands, according to the New York Times.
The key is to engage your audience with education, valuable information, and creative POP displays that are worth sharing. Before you hit that tweet button, how can you be sure your POP display is worth a tweet? Here are some questions to ask yourself:
Is my POP display creative and engaging?
While there’s certainly nothing wrong with tweeting a picture of a standard pop display, remember that images with a more artistic flair will be shared more often. For example, suppose your latest project involves a life-size cutout of a celebrity or corrugated cardboard creatively sculpted into the shape of trees, snowflakes and other detailed objects. Not only are these creative concepts more “sharable,” but they can also encourage shoppers to take selfies with the POP displays, which in turn means they are more likely to share it with their friends. You should even use a hashtag to encourage Twitter members to follow.
Does my POP display reinforce an ongoing retail or sales promotion?
Your POP display, social media strategy and retail promotions should all work together to create a unified message. Rarely will one method alone reap stellar results. Use your social media presence to announce your recent sales offers, to provide coupons or to give an inside scoop of the next product rollout. In addition, include a photo of your POP display so customers will know exactly what they’re looking for when they enter a store.
Does my POP display present a clear message?
This should be self-explanatory, but it bears repeating. If your POP display is difficult to read, poorly lit or fails to express brand unity, promoting it will do more harm than good.
Promoting (and getting others to promote) your POP display on social media starts with a brilliant design
We work with clients from all industries to create a display unit that not only captivates the advantages of their product, but their values as business leaders. Whether you have a few designs sketched on a sheet of paper or a detailed vision of the finished piece, we will work with you through every stage of the process to ensure a POP display unit that you and your customers will want to share with the whole social media world.
Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.
Source:
1 Small Business Chronicle. “The High Level Impact of Social Media.” Online.
The New York Times. “Facebook Is Changing. What Does That Mean for Your News Feed?” Online.
