Out With the Old: Why You Need a New Customizable Display for the New Year

McIntyre Retail Displays

In addition to personal resolutions, businesses take time at the end of the year to evaluate their bottom line, identify key areas for growth, and integrate this information into developing marketing strategies for the upcoming year.

When you’re setting your business goals for next year, don’t forget to budget for a new customizable display. We’ve seen firsthand the incredible difference a quality, customized display makes and how it enhances the bottom line.

Throughout the years, we’ve discovered there are five main reasons our clients need a new customizable display:

1. Your display doesn’t adequately address your business’s unique value proposition.

If you’re using a “one-size-fits-all” template for your current display, your first step should be to start from scratch with something that will be uniquely yours and save money in the long run.

Our creative, talented POP design team can work with you to make a POP display perfectly suited for your needs, that keeps your brand’s unique value proposition at the forefront.

2. There’s been a change in company focus or brand messaging.

If your organization has a different focus, this should be reflected in your display. Whether the change is in product design, messaging, or even a logo, sending a clear message is important.

Take the time this year to work on a new POP display design that will reflect the changes in your brand.

3. Your current POP display has seen better days.

Perhaps your old display doesn’t look as good as you think it does. Even the slightest sign of wear and tear can have a negative effect on your brand. If you plan to use your display for several upcoming trade shows or to rollout/promote your product in a new location, this may be the best time to invest in something that will last longer.

At McIntyre, we will help you consider the best materials to use when creating your display to ensure that it will last through the test of time.

4. You are supplying items or attending trade shows that require a more lightweight, easier-to-assemble displays.

Resolve to make carrying your old, clunky display a thing of the past.

Our engineers are experts at customizing displays that are configured to match specific spaces and are highly portable. We always supply detailed, easy-to-follow instructions on assembly.

5. Your logo has been revised or updated.

One of the key aspects of effective branding is that you want to send a consistent message across all facets of your business. Even a slight update or shift in your trademark color needs to be addressed accurately and as soon as possible. Our powder coating services ensure that we can match any Pantone color exactly.

McIntyre Manufacturing supplies the tools you need to succeed in the New Year

Beautiful displays are not uncommon. What makes our displays unique is our combination of functionality and innovation. Our engineers are also artists, searching for the ways to help your business or product make the best possible impression. This enables us to create fantastic POP displays that deliver results

Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.