A lot of thought, research and effort went into selecting the exact colors and hues that reflect what your brand represents. This, in turn, inspires consumer confidence through its consistency. After all, that’s why well-known logos like the “golden arches” or the distinctively red Coca-Cola bottle have become iconic cultural representations.

There’s a lot of details that go behind presenting your branding accurately in retail display printing. We’ll take a closer look at how our advanced printing and design techniques can match the exact shades of your brand colors, because when it comes to branding, accuracy makes all the difference. In fact, did you realize that the right color can increase your brand recognition up to 87% and sell products and ideas more effectively by 50-85%?

At McIntyre Displays, we understand that you have deadlines and product launches. You don’t need the headaches and stress that can come from dealing with multiple vendors. At McIntyre Displays, we serve as a “one-stop shop” where we can quickly complete displays without sacrificing quality. Typically, we can go from design to product in a matter of weeks. Want to learn more? Let’s get started.

How Are Brand Colors Matched During Retail Display Printing?

To fully understand how brand colors are matched during retail display printing, you must first take a closer look at the Pantone Matching System, which is the gold standard for physically printed materials. 

If someone tells you that their logo is “sky blue” or “lemon yellow,” those can mean different things to different people. The differences may be subtle, but that does not make them insignificant. 

The Pantone Matching System assigns each color a number, so there is a universal understanding of exact shade, and as a result, the perfect match. This enables us to convert digital color values into print‑ready formats.

When we utilize our retail display printing, we implement the standards of the Pantone Matching System to help ensure a quality product that matches your brand. We send digital proofs before a full production.  

What Factors Impact the Price of Retail Display Printing?

There are several factors that come into consideration when estimating a price for your retail display printing.

These include:

• The size of the display–larger sizes require more material and ink
• The complexity of the shape
• The material (such as paperboard vs. corrugate, vs. acrylic, etc.)
• Finishing requirements such as lamination or die-cutting
• Specialty inks
• Quantity
• Deadline (Is there a tight turnaround schedule?)

What Are the Different Printing Methods for Retail Displays?

The type of printing depends upon the details of your retail display. We will adopt the best method to give you the highest quality product possible. 

Some of the printing methods include:

• Digital printing
• Screen printing
• Offset printing
• Large-format inkjet printing
• UV flatbed printing

We’ll discuss which ones would be appropriate for your project.

How Does the Material of a Display Impact the Printing Process?

When we print materials for your retail display, we’re keenly aware that the type of material we use can greatly influence the printing process.  We have to consider elements such as:

• Ink absorption: This may be different in porous vs. non-porous surfaces.
• Color accuracy: We touched on this a bit earlier, but the surface brightness and texture of the display can affect the color reproduction. 
• Print durability: Is this meant to be a display that will be outdoors? Does it need to be scratch-resistant? All of these must be taken into consideration.

Whether You’re Launching a New Product or Need to Reinforce Your Brand, You Can Trust McIntyre Displays

Are you secure in your brand presence? Do you need a display that delivers, transforming shoppers into loyal customers?

The right materials, craftsmanship and engineering make all the difference. McIntyre Displays can easily match your brand colors to help ensure consistency for your retail display printing. We make sure our displays not only look good, but they work hard to get you noticed and work for your company.

We can help you choose the right materials and the right colors that will enhance your presence, grab attention, and increase your chances of developing loyal customers. Are you ready to get started? Just contact us and see how far we can take you.