As if the challenge of getting a product to market wasn’t enough.

Now, in a crowded marketplace, you face the additional, daunting issue of grabbing the attention span of shoppers who are already easily distracted. Some studies have indicated that the digital revolution hasn’t done any favors for our concentration: The average attention span now clocks in around eight seconds.

This is one of the key challenges you can overcome through the brilliance of a well-placed in-aisle display. 

At McIntyre Displays, we’ve helped local and national brands effectively reach their customers through well-planned in-aisle displays that are both creative, eye-catching and practical. Whether you have a fully formed idea in your head or just an idea you scribbled onto a napkin, our engineers can take your concept to the next level. Just contact us to get started.

In this article, we’ll take a closer look at the way these dynamic displays can help you overcome marketing challenges.

5 Key Challenges In-Aisle Displays Can Address for Your Campaign

1. They Can Capture Attention

We mentioned the issue of short attention spans earlier. Another reason for this deficit is that hurried shoppers are often overwhelmed by the sea of extensive choices around them. In-aisle displays can help by:

• Standing out in high-traffic areas
• Breaking through visual clutter
• Utilizing bold visuals and concise messaging
• Implementing motion to draw immediate attention to the product.
  
  

2. They Can Improve Visibility on Shelves

It’s far too easy for your product to be overwhelmed by crowded shelves or overlooked if it’s placed on lower shelves. Our displays help by:

• Elevating the product above crowded shelf space
• Enabling eye-level messaging

3. They Can Help Capture the Impulse Buyer

If you’re not marketing to the impulse buyer, you’re leaving money on the table. Without prompts, it’s far too easy to overlook impulse items. These displays can place your appealing products directly within the shopper’s line of sight. 

4. They Can Provide New Product Information

Are shoppers aware that you have newer or premium products?

In-aisle displays can not only provide messaging or QR codes, but they can also easily supply product samples. These are benefits that shelf tags alone cannot deliver. 

5. They Can Provide Perfect Cross-Selling and Upselling Opportunities

Typically, shoppers are focused on one product, and may not even realize there are complementary purchases they can make. These displays can pair these items and position add-ons where customers are browsing. 

Why Are In-Aisle Displays Effective?

In-aisle displays are effective because they’re strategically positioned to catch shoppers’ attention and boost sales within that product category. These displays increase visibility and appeal to impulse buyers. You can also place them near related products to encourage upselling and cross-selling.

A well-designed display can enhance the shopping experience.

Other advantages of in-aisle displays include:

• The ability to easily showcase items
• Can be strategically placed to complement related products
• Can be used to highlight special offers or new products

What Technology Can be Implemented Into In-Aisle Displays?

At McIntyre Displays, we can implement a wide variety of technology to help your in-aisle displays get noticed. In fact, we’re known for finding effective, dynamic solutions that help you get noticed. Let us show you how to harness the power of technology to increase sales and enhance your brand.

Some of the ways technology can be implemented into in aisle displays include:

• LED tickers
• Interactive touchscreens
• Digital signage
• 3D imaging/holography

How Durable Are In-Aisle Displays?

The durability of your display depends upon its purpose: Is this a temporary display or is it something that will be in use for years? Our creative, in-house design team takes this and all your other needs into account when deciding upon the materials to help you. 

• Temporary displays may be made of lightweight plastics or cardboard. They’re ideal for promotions or seasonal items. 
• Semi-permanent displays are made with more robust materials and are designed to last up to a year. It may be created using metal, wood or hard plastic.
• Permanent displays are designed with longevity in mind. We have created effective in-aisle displays that last for years. Typically, these are made of metal or wood or durable plastic. 

We invite you to contact us to see what our award-winning team can create for you. We’ll be happy to provide you with a prototype.

Let McIntyre Displays Elevate Your Presence

Partner with a trusted display manufacturer that handles everything under one roof—from concept and design to production and warehousing. 

With decades of experience and a proven track record working with top national brands, we deliver effective solutions that drive measurable results. 

Are you ready to get started? Contact us today.