You have to pick up eggs, milk and some breakfast cereal.

That’s all. 

But admit it: Often you leave the grocery store with a lot more than that. 

Sometimes we don’t realize we need—or want—something until we see it in a store, and this is one case where the impact of retail displays on sales cannot be underestimated. 

At McIntyre Displays, our award-winning work has helped our clients get noticed—and increase sales. By working with a “one-stop shop” that can move from concept to design to completion, you can reap the benefits of working with our creative team and skilled employees. You’ll also have one point of contact so you’ll always know where to go to get your questions answered and concerns addressed. Ready to get started?

How Important Are Retail Displays for Increasing Product Sales?

The Impact of Retail Displays on Sales

Retail displays are critical for increasing product sales. 

In one experiment, researchers found that products that were placed inside display boxes were purchased more often. This sales increase ranged from 80% to 478%. The total amount of accumulated sales also saw an uptick of around 217 Euros a week. 

Another study by Point-of-Purchase Advertising International showed that more than 1 in 6 in-store brand purchases were made when the brand was displayed. 

Statistics like this clearly show the impact of retail displays on sales.

Can Relocating Products Within a Retail Space Increase Sales?

Yes. Careful targeting can make a huge difference. A good example would be placing items near the checkout—particularly if those are impulse items. Another instance would be to use a prominent, high-traffic area to promote specials or product bundles.

Finally, grouping related items together opens the door for cross-selling and upselling.

How Much Is Invested in Retail Displays and Merchandising?

This nationwide, overall retail displays market is valued at $ 16.5 billion in 2023 and is only expected to grow. Estimates are that this is expected to increase by 6% between 2024 and 2032.

One reason for this increase is that retail displays are continually improving, implementing digital technology and interaction to improve the customer experience.  

Which Types of Retail Displays Are the Most Memorable for Consumers?

Creating a memorable display means much more than having a beautiful and useful design. Everything, from the color you select to the level of customer interaction can make a display more memorable—and profitable. 

Some of the most memorable retail displays are those that:

Let McIntyre Displays Take Your Marketing to the Next Level With Powerful Customized Retail Displays

We’ve discussed the impact of retail displays on sales, but there are a few things we’d still like to emphasize—such as how McIntyre Displays makes it easy to take your project from concept to completion. Because we’re a “one-stop shop,” you won’t have to worry about potential points of failure that can occur when working with multiple vendors.

See why our award-winning work has been trusted by national brands for decades. Contact us today to get started.