Powder Coating Enhances Custom Store Displays

Your brand is not just a part of who you are—it represents a sacred trust you have formed with your customers. Every aspect of your product must adhere to exact specifications to ensure your message is clear and consistent. This is why you’ve put extensive effort into your custom store displays, taking care to create an eye-catching exhibit that reflects your brand story.

For your next POP display (or metal OEM components), you should consider the benefits of powder coating as opposed to traditional liquid paint. There are several advantages, and the end result is a crisp, clean color that better promotes your brand and your message. Powder coating’s efficiency and durability has made it a popular choice for a variety of products.

What is Powder Coating?

The powder coating technique is used to add color or texture to an object by using finely grounded particles of resin and pigment. In the process, the resin and pigment power is applied to a part through electrostatic spray deposition (ESD). During ESD, the powder is charged with static electricity, which naturally attracts to the grounded part of the product. It’s then evenly melted in a curing oven, which creates a durable film and high-quality coating.

Powder coating provides a more professional polish to your custom displays. If you’re creating a custom display, ask us about the many benefits of powder coating.

What are the Benefits of Powder Coating vs Paint?

1. Versatility

Would you rather use wood in your display? What if you need to color plastic? Powder coating is the answer. Its versatility means it can be applied to non-metallic substances easily (including medium density fiberboard). In addition, powder coating smoothly and easily covers irregular-shaped objects that are problematic for liquid paint.

2. Color

Branding is vital to your company’s identity. We see illustrations of this every day, from the golden arches of McDonald’s to the distinctive red of a Coke can. Powder coating enables us to exactly match the Pantone color of your logo, product or other branding items.

3. Durability

Power coating is made to last. It’s resistant to moisture, heat, minor scratches and even chemicals. This means you can get the most mileage out of your custom display because it’s built to withstand extensive wear-and-tear. It resists corrosion and doesn’t peel, chip or scratch.

4. Low maintenance

Powder-coated products require little or no maintenance.

5. Long-lasting finish

Powder coating’s hard finish is stronger than regular liquid paint. It maintains the same luster and gloss as it did the day it was created.

6. Environmentally friendly

If you’re looking to reduce your environmental footprint, powder coating is the clear choice. There are no harmful fumes or solvents involved in the powder coating process. It’s also safer for employees because it doesn’t emit the fumes or vapors associated with liquid paint.

7. More economical and efficient

The solvents used in liquid finishes contain volatile organic compounds (VOCs). Therefore, companies have to buy expensive pollution control equipment to keep VOCs from escaping into the atmosphere. Powder coating does not produce VOCs, which makes it easier to comply with the with EPA regulations.

Powder Coating: The Obvious Choice

Durability? Check. Quality colors? Check. Safer for the environment? Check.
When you discover the flexibility and benefits of powder coating, why would you choose any other method?

We utilize a sophisticated powder coating system that allows us to match any expectation when it comes to color or finish. We use a thorough wash system that cleans and pretreats each part. Then, we utilize a combination of automatic and manual powder guns to perfectly showcase your display.

Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.