How Custom Merchandising Displays Boost Your Brand (And Sales)
Your business is much more than a logo or a name, and custom merchandising displays are the messengers that help develop perceptions in the minds of potential customers.
Inspiration begins with a great idea from our custom retail display designers. McIntyre Metals has the expertise and experience to help your reach your goals no matter what product you sell. From creative food and tool displays to customized wire racks, we’ll help you learn the secrets to design great custom pop displays. Still have questions? Request a quote or use our contact form and we’ll be glad to answer your specific design or product development questions.
Your business is much more than a logo or a name, and custom merchandising displays are the messengers that help develop perceptions in the minds of potential customers.
Already crafted your budget for the year? You may need to make a few adjustments. Especially if you’ve left no room for unique custom merchandising displays to showcase your product. There’s no question of the value of custom displays: they provide an excellent ROI, they encourage customer loyalty and they reinforce your company’s branding strategy. But just in case you need more convincing, we’ve compiled our own top 10 reasons why custom displays should be in your budget every year. The Advantages of Custom Merchandising Displays that You Can’t Afford to Ignore 1. They Take Advantage of Consumer Behavior Remember, […]
In-store consumers crave an exceptional ambiance to take them from browsing to the checkout counter, and businesses are utilizing more high tech elements in their POP display designs. Now, artificial intelligence and digital signage are helping retailers further customize the shopping experience.
While some shoppers may groan at the “Christmas creep”—the way Christmas items sneak into stores as early as October—there’s logic to this process. According to a Facebook study, last year around 48 percent of shoppers started their holiday shopping in November or earlier, with many crossing the “to buy” items off their list starting as early as October.
What do Leonardo Da Vinci and a well-designed POP display have in common? They both recognize the importance of the “rule of 3,” also known as the rule of thirds. This is a key point of good design, and implementing it into your project will enable you to maximize the impact of custom store displays from seasoned display manufacturers like McIntyre Manufacturing. But what is this rule of three, and why should you care? We’ll evaluate point-by-point how simple design elements can enhance your bottom line. The Right Sign = A Good Bottom Line The right signage is a part […]
We’re pleased to announce that we were recently recognized with a bronze Outstanding Merchandise Achievement (OMA) Custom POP Displays award in the permanent display category for work we did for Freaker USA. The Shop! OMA Awards recognize excellent custom POP displays that set the merchandising and design precedents of today. Established in 2011 and located in Wilmington, North Carolina, Freaker USA is the leading manufacturer of one-size-fits-all beverage insulators. They also sell other items, such as quality socks, featuring the company’s trademark witty designs. When we worked with Freaker USA, we knew we wanted to provide a product that was […]
Keeping shipping costs under control for your custom POP displays is a key part of ensuring a healthy and prosperous business. This is becoming more challenging as prices for warehousing and logistics services gradually increase. According to studies, logistics costs have risen consistently and steeply. For example, in 2017, companies spent $250 billion more than they did on logistics in 2008. Right now, the total spending on logistics stands at almost $2 trillion. Shipping costs are an absolutely critical component that should be considered when designing custom POP displays. We know that when your custom store displays are finished, the […]
You have the perfect custom point of purchase displays for your company. However, your job is not quite over. To fully reach your goals, you need to be sure you have a solid distribution plan in place. We’ll examine the benefits of having a good plan.
It’s important for your business to remain on the cutting edge of the latest trends, but do you give that same consideration to your custom retail displays? Learn more about the latest innovative developments in POP displays.
It seems impossible that there was a time when people were unfamiliar with Amazon, but near the end of 1994, an article ran in Money magazine examining the trend in consumers shopping from home, which included ordering through TV shopping channels and catalogues. That year, online shopping service started appearing on the radar, even though it wasn’t fully accepted yet.