Updated March 2025 Keeping POP display costs under controlis a key part of ensuring a healthy and prosperous business. With the interruption in supply chain and import/export delays that began during Covid, it’s even more vital to reduce shipping costs of retail displays —and have a company behind you that lives up to its promises. Shipping costs are a critical component to consider when designing custom POP displays. One way we contribute to streamlining your project is by designing displays to “knock down.” This means your display can be shipped disassembled for easy assembly when it arrives at retailers. In […]

The 5 Most Profitable Types of Interactive Retail Displays When choosing between types of interactive retail displays, you want to know which display will help you sell the most equipment. Color, design, materials, and location only matter if they help make your business profitable.  With almost 50 years of experience building retail display signs for manufacturing companies, we know how to build a display that captures people’s attention. Here are five of our customers’ most profitable types of interactive retail displays: 5 Most Profitable Types of Interactive Retail Displays 1. Spinner Displays Everyone loves an excuse to give something a […]

With all due respect to the cliché, beauty is not always in the eye of the beholder. Design, like many other elements that go into a customized display, has to follow its main purpose: to garner customers. The key? It’s all centered on how to display merchandise in a retail store to increase sell-through rates. Here are some useful elements to keep in mind when creating your customized displays. How to Display Merchandise in a Retail Store to Increase Sell-through Rates: 5 Principles to Remember 1. Consider What Kind of Merchandise You’re Selling Different types of products will need to be […]

It’s similar to the old adage of real estate: location, location, location. That philosophy also applies to your custom retail display. You can have a stellar POP design with beautiful graphics and a top-notch product, but if your piece is located in a low-traffic area, you’ll have to work twice as hard to get potential customers to linger by your booth. The key is to find optimal locations in a retail store that will do a lot of the work for you. Coupled with a display that follows the best principles of design and implements the most innovative retail store […]

You see them in the aisle at Home Depot and Lowe’s.  They can be found in everything from hardware stores to boutique shops. Customized displays are eye-catching, appealing, and make an impression on potential customers.  They are also more expensive than generic displays. You have to examine your bottom line to see if you can afford to have a custom display in your business budget.  But the truth is, you can’t afford to NOT have a customized display.  Customized displays can be a great investment for your business, and they can make your products more visible and accessible to customers, […]

Have your permanent retail displays lost some of their luster? Maybe your company has grown and developed since you created the display. Perhaps it’s looking a bit worn around the edges. Whatever the reason, you need to understand that your display can be the first impression someone gets of your company. This impression can possibly affect your profits.  So, in cases like these, no detail can be overlooked. Is it time for your permanent retail displays to get a face lift? We’ll show you 7 signs that it’s time for a refresh. 7 Signs Your Permanent Retail Displays Need a […]