In this article: What makes consumers reach for their wallets? Is it a discount special, a new product release or an impulse purchase? Tapping into this consumer psychology and folding it into your visual merchandising strategies can mean the difference between getting noticed and being overlooked. What Is Visual Merchandising and Why Does It Matter? You’re surrounded by examples of visual merchandising every day. It’s the strategy of displaying products in a retail store in a manner that attracts customers and improves sales. This may involve creative displays, carefully planned product placement, and the psychology of color. Displays can […]

From the color you pick for your customized POP display to its careful placement in the store, consumer psychology should drive your decisions. Often, shopping impulses take place on a subconscious level, causing an emotional reaction. We’ll take a look at the impact of color on your display, how you can benefit from it, and the basic psychology behind today’s consumer. Color: How Retailers Can Benefit From Psychological Insights Color is about much more than your favorite hue or the perfect shade to match your carpet. The subtle effects of color on our attitudes and preferences can register on a […]