Sustainable retail displays aren’t just good for the environment—they can help you score points with your consumers. Therefore, knowing what your customers expect when creating “green,” eco-friendly displays is vital. It’s also crucial to recognize Gen Z: This generation has $360 billion in disposable income and prefers environmentally responsible products. 

Many factors go into why customers purchase green products, ranging from concerns about the environment to the benefits of the product features, to even social pressure to reduce their “footprint” on the earth. We’ll explore them in-depth in this article.

McIntyre Displays: Protecting Your Investment and Helping the Environment

A large part of our role is using recycled and sustainable retail displays whenever possible, and you can trust that when we say a product is eco-friendly, it truly is. We have built this reputation of reliability for decades, and we consider it a privilege to work with you. 

At McIntyre Displays, we are committed to our customers and the planet. We prioritize using recycled and sustainable materials in our retail displays whenever possible. 

Why Do Consumers Love “Green” Companies and Products?

Studies indicate that the relationship between eco-friendly products and customers is multifaceted. Overall, research emphasizes that in order to be successful, green products need to address the needs, expectations and views of consumers.

The factors involved in determining the reason consumers choose green products include:

• Concern for the environment
• Benefits of buying green
• Supporting a company that aligns with their ethics
• Social pressures
• Concern over climate change
• Health and safety benefits (products that are free of dangerous chemicals, for example)
• Concern over ethically produced goods

How Do Sustainable Retail Displays Affect Our Brand Image?

When all eyes are upon your company, you can’t afford to let a negative social media comment put a dent in your reputation. Because sustainable displays are so important to thousands of consumers, having eco-friendly displays can go a long way toward enhancing your brand image.

Consider this:

Unlike other generations who may be solely looking for value, more than half (62%) of Gen Z shoppers prefer to purchase from trusted, sustainable brands—and 73% are willing to pay more for it. Gen Z shops not only with their pocketbooks but also with their consciences because their purchases often reflect their personal values and environmental concerns.

What Sustainable Materials Are Used in Retail Displays?

We’re proud to offer eco-friendly retail displays that help the planet and get your product noticed in a crowded marketplace. The materials we use depend upon the scope of the project. In general, we may use materials such as:

• Reclaimed materials: This means using metals, wood, or other materials that were previously used. By repurposing these, we reduce our “footprint,” meaning less materials go into landfills.
• Recycled plastics: We consider every step in this process to ensure we’re getting quality plastics from trusted recyclers. 
• Sustainable wood: Responsible forestry harvesting practices are important to many in the generation you may be trying to reach.
• Bamboo: This is a material that is growing in popularity due to its strength and flexibility.

We also recognize that it’s more environmentally responsible to use long-lasting materials instead of corrugated substances. We use steel and focus our effort on designing permanent displays that will last longer, demonstrating responsible stewardship of resources. By doing so, we can dramatically reduce waste by eliminating the need for a temporary display to be discarded.

Are Displays Made of Sustainable Materials Still Durable?

We get this question a lot, and the truth is that it greatly depends upon your retail display manufacturer. You want to be sure you are working with a vendor you trust and who will deliver on their promises.

At McIntyre Displays, we understand the importance of sustainability and reliability: Your display needs to arrive on time, undamaged and in excellent condition to meet your rollout deadlines. We also design our displays for longevity. We don’t believe there’s a reason to sacrifice durability for sustainability. 

Through decades of expertise and experience, our creative design engineers have a proven track record of combining the elements that are most important to your brand and promoting your message and product(s) in a way that perfectly aligns with your brand.

Reap the Benefits of Working With a “Green” Company – Let McIntyre Guide Your Sustainable Retail Displays

When launching a major product rollout, every step must follow a precise timeline to ensure success. Even a minor delay can cause setbacks, leading to frustration and added costs. We understand these challenges, which is why you can count on McIntyre Displays to deliver your display on time and in perfect condition.

McIntyre Displays serves as a “one-stop shop” that takes the hassle out of working with and coordinating multiple vendors. We take time to get to know your brand and work with you to guide you to a solid ROI. With the addition of our warehousing and kitting services, we can truly do it all. 

Ready to get started? Simply complete the form to get a quote:

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Sources:

Barbu A, Catană ȘA, Deselnicu DC, Cioca LI, Ioanid A. Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review. Int J Environ Res Public Health. 2022 Dec 9;19(24) https://pmc.ncbi.nlm.nih.gov/articles/PMC9778922/ 

First Insight, “The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail,” https://www.firstinsight.com/white-papers-posts/gen-z-shoppers-demand-sustainability#:~:text=The%20report%20reveals%20that%2062,%2C%20social%2C%20and%20environmental%20values. 

Fromm, Jeff, “As Gen Z’s Buying Power Grows, Businesses Must Adapt Their Marketing,” Forbes, https://www.forbes.com/sites/jefffromm/2022/07/20/as-gen-zs-buying-power-grows-businesses-must-adapt-their-marketing/ 

Ocean’s Republic, “Q&A: Bamboo and Bamboo Products,” https://www.oceansrepublic.org/post/q-a-bamboo-and-bamboo-products-oceans-republic