Profitable Craft Displays Start With These Five Tips
Most likely, William Morris didn’t see it coming.
Morris was a key player in the arts and crafts movement of the 1880s. The industrial revolution had devastating impact on artisans because it mass produced items that previously were created by hand. This meant that many artisans weren’t able to make a living wage, transforming many of them to hobbyists, according to information from Shopify.
However, many of these “hobbyists” have made a comeback as farmer’s markets, craft shows and local art galleries have experienced a revival across the country. Now more than ever, it’s important for vendors to capture the attention of foot traffic through profitable craft displays. In order to turn an exhibit into a sale, implement these five tips:
1. Consider the advantages of wire displays.
Customized craft earrings made out of pewter? Check. Gorgeous hand-sewn dangling earrings? Check. A display that showcases these pieces while providing easy access?
You better be sure that one’s checked if you want to make a profit.
Wire frames are perfect for smaller craft items because they showcase them without interfering with the shopping experience. Visitors are able to remove them, examine them, and then easily return them. Wire frames also help you keep track of your inventory, and you can easily see when an item needs to be replenished. In addition, spinning wire grid display racks are a perfect choice if you are selling books, postcards or art prints.
2. Eliminate clutter.
By this, we mean eliminating any props that don’t have to be there. Inserting a few plants or other decorative items can not only get in the way of the customer experience, but it can also make it very difficult for consumers to determine which items are for sale. Your best bet is to create customized displays for craft shows that are an extension of your product, which means that they utilize the same colors and texture to make your booth stand out. Instead of depending upon multiple props for emphasis, let your POP display tell the story for you.
3. Portability is everything.
Granted, you don’t have to have an easily portable POP display for your booth, but why wouldn’t you? It’s easy to find materials that are both sturdy and lightweight. We can create kits with easy assembly instructions to ensure that set up and break down are a breeze.
4. Interaction helps seal the deal.
Your booth should be created to encourage interaction with the customers. While a hard sell is never advisable, you should be approachable and always available to talk with potential clients. This is difficult if you’re hidden behind signage or unnecessary props. We’ll create a display that doesn’t have a barrier between you and your customers.
5. Be eye-catching at eye-level.
We won’t go into detail on the importance of eye-catching design and how vital color is in achieving your goals. We’ve written about them extensively on this blog, and we invite you to take a closer look at our other articles.
What we’re talking about is the importance of having merchandise at eye-level. This garners attention and encourages customers to interact with you.
McIntyre Manufacturing: Creating Powerful Displays for Craft Shows
Purchasing a quality, customized craft show POP display is one of the easiest, most efficient ways to sell your product and achieve a solid return on your investment. After all, you’ve spent countless hours devoting yourself to your craft and the quality of your items. Wouldn’t you want to have a booth that matches your dedication?
We like to think of ourselves as much more than a manufacturer. In many ways, we’re artisans ourselves because we understand the importance of creativity and making a vision come to life. We’ll take your dreams and help you put them into action. Talk to one of our designers today.
Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.
Shopify. “Craft Shows & Markets: A Maker’s Guide to Nailing the In-Person Selling Experience” Online.
Shopify. “Turn Foot Traffic Into Sales With These Brilliant Market Booth Ideas.” Online.