When planning your big new product reveal, you want to make sure you pick the right retail display for product launch success. This means you want to plan how the display looks, how it works, and when it will be set up in your stores ahead of time. An experienced retail display manufacturer can help you work through those things. 

At McIntyre, we are proud to cover every step of the retail display order process to make sure we always deliver a product you can trust. We are more than a manufacturer, we are here to be your partner setting you up for success. 

We hope our tips below answer your questions about how you can use your retail display to launch your new product. If you’re ready to start working with us before your next product launch, contact us here to get started.

How Can a Retail Display Help Create Excitement for a New Product?

There’s no question: The position, layout and even color of your retail display can greatly impact your customers’ behavior. Appealing displays set up in strategic locations, like by the entrances or at the ends of aisles, can encourage customers to splurge on the higher-end version of a product. It can also boost impulse buying by drawing attention to something the shopper was not looking for originally.

Retail displays do this by making a product easy to look at, take in, touch and accept. Rather than blending in with the other options in its category, a prominent floor display highlights one specific brand and product. This makes it easier for customers to make quick, emotional decisions.

If the display is enticing, their curiosity and excitement will compel them to buy. This differs from the more measured choices they make in the aisles. In the aisles, customers can compare prices and weigh options without the stimulation of the display. The brands can disappear in this process. New products can also be harder to spot.

What Types of Products Benefit from Promotional Displays?

Promotional displays can work wonders for a wide range of products. Foods, cosmetics and seasonal items are examples of products that move faster when displayed in an inviting and accessible way.  Limited-edition, trendy and luxury items also move faster when given prominent, custom displays. They grab the attention of the customers every time they walk into the store.

New products are the perfect candidate for promotional retail displays. When you are launching a new product, you want to bring extra attention to it and help consumers understand that it is available. In some cases, you may need to showcase how the new product works or how it is different from the other options in its category. Using eye-catching retail displays for product launches makes it possible to do these things. 

Does It Matter Who I Order My Retail Display From?

When sourcing a manufacturer for your display, you need to find one that offers fair pricing and a fast turnaround time. You need a manufacturer who understands the varied timelines of product launches. And, ideally, you want to find a manufacturer who can handle as much of the process as possible. 

Who you work with can impact your product launch goals. If displays arrive late or broken, you risk setting up the display after the initial hype around the product has passed. If your displays are poorly designed, they may not be as effective in advertising the product to customers. If the initial quote for the retail displays was lower than your final bill, your projected profits can be skewed. Choosing the right retail display manufacturer for your product launch can make or break your success.

At McIntyre, we offer in-house design services to make sure your display will help your new product turn a profit. We then manufacture it in our American facilities, package it with care, and ship it out to your stores. We are there from the beginning of the idea until the day it is set up in your store, making sure you have exactly what you need. 

Can I Customize My Retail Display to Best Showcase the Product I’m Launching?

Building a unique retail display that showcases the features of your new product is a great way to draw more consumer attention. There are a few creative ways you can customize your display based on the product you’re launching.

If the product is immediately appealing, you can set up a display that brings attention to the item itself. Making the display inviting and using colors that either complement or offset the product can compel customers to walk up and interact. Using unusual materials that pair well with the product can also entice consumers to come pick up the item on display.

Alternatively, if the new product needs a little explanation to help pitch it to customers, a custom display can make that possible. A custom display can include graphics, product specs and even videos to make understanding the product easier. With a well-designed and informative display, customers will be more likely to pick up your new item.

How Quickly Can Product Launch Displays Be Manufactured and Shipped?

While we can’t speak for other manufacturers, at McIntyre it is our mission to make sure you have what you need when you need it. That means we are ready to plan ahead with you or pull things together on a short timeline for you. 

We understand the strategy behind new product launches and how retail displays can fit into that strategy. That understanding allows us to be more effective and flexible as we move through the design and manufacturing stages. Whether you want a big shipment at the beginning of your launch or want smaller shipments throughout a couple of months as the launch progresses, we’re here to make it happen.

We are proud to work in the United States and manufacture our products in-house. This saves customers like you the confusion and delays that can come with international shipping. It also spares you the stress of trying to navigate language barriers when making adjustments. 

If you have a tight deadline you’re trying to hit and still want to incorporate custom retail displays in your product launch, reach out to us today. After we learn more about your retail display goals and launch dates, we can give you a realistic idea of when we can have your displays ready.

At McIntyre, We Specialize in Eye-Catching Retail Displays That Your Customers Can’t Ignore

It is our goal at McIntyre to provide a different and better retail display ordering experience for our customers. That is why we handle the whole process in-house, including the design step, so you know that the vision you have will be executed and delivered as you described. Our team can help strategize with you and suggest features that will help your display really pop. 

Make your next product launch your best yet with a custom retail display from McIntyre. 

Check out our past retail display projects to spark your imagination, then fill out our contact form on our website to reach our team. We look forward to working with you.

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Sources:

Linkedin, “Unveiling the Power of In-Store Displays: Impact on Consumer Behavior,” https://www.linkedin.com/pulse/unveiling-power-in-store-displays-impact-consumer/

Naturalfoodretailers.com, “The Power of In-Store Displays,” https://www.naturalfoodretailers.com/blogs/meggie-smith/2024/02/15/the-power-of-in-store-displays-driving-sales-in-fo#:~:text=Not%20only%20can%20displays%20be,healthy%20choices%20to%20their%20basket 

Rodrigues RI, Lopes P, Varela M. Factors Affecting Impulse Buying Behavior of Consumers. Front Psychol. 2021 Jun https://pmc.ncbi.nlm.nih.gov/articles/PMC8206473/