Grocery Store POP Displays: Give Customers a Craving for Your Product
At one time or another, we’ve all gone into the grocery store for only three things and left with a shopping cart full of items that weren’t even on our list. According to customer surveys, we’re not alone.
Market Force, a customer service management company, conducted a survey that indicated:
- 90 percent of consumers make one stock-up of groceries every week.
- 70 percent make return, shorter visits to pick up any unplanned items.
- Consumers preferred to go to their favorite grocery store rather than smaller convenience stories to pick up smaller items.
You can’t overestimate the effect of a valuable POP display in a grocery store—it’s a vital tool to drive sales and solidify customer loyalty. To help you rise above the competition, we’ve compiled some of the following tips and strategies to help you with your grocery store POP displays.
1. Let the food do the talking.
Use strong visual imagery to showcase your item as a part of a meal or recipe.
2. Location is still everything.
If at all possible, place your POP display near eggs, milk, and other common foods that need to be replenished often. As a result, more consumers will have to walk past your display in order to get to the items. Items on an end cap display tend to invite customers to venture deeper into the store, so be sure your information is colorful, prominent and easy-to-read.
3. Make sure you take full advantage of in-store sampling campaigns
It’s not enough to merely have a few pieces of cheese on a plate for shoppers to casually sample as they wish. You can use this opportunity to engage with your customers, meanwhile your POP display should reinforce your brand.
For example, if you’re giving customers the chance to sample your barbecue sauce, you may want to complement by providing a rotating counter display that provides different recipe cards featuring mouth-watering images to encourage consumers to take a closer look at your other products. If you will have a customer service representative preparing food or offering samples, make sure any displays do not create a visual barrier between the salesperson and the customer.
4. Don’t be afraid to get creative.
Imagine a giant ice cream cone in the frozen foods section, or perhaps a Halloween candy display arranged so that the colors create a giant pumpkin. Customers remember the unexpected, and the more time spent looking at your display means they are more likely to engage with — and ultimately purchase—your product.
All types of displays for a variety of products
We’ve worked with clients on point of purchase display projects ranging from snack foods to boutique soaps and shampoos. Our extensive experience means we’re able to work with you on any project of any size. Not only will your product be delivered on time and on budget, but we may be able to find ways you can actually save money. Contact us for information on how to make your vision a reality.
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Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.