Three Ways a Customized POP Display Will Help You Earn More Money
While online retailers still garner a lot of attention, consumers haven’t tired of brick-and-mortar stores. According to Inc. online magazine, as many as 90 percent of purchases are still made in-store. This is for a variety of reasons, including:
- Product availability
- The desire to have the item immediately after purchase
- Avoidance of delivery fees
- The need to touch and feel the product
- Impulse buys
For these reasons, it’s even more important that you have a POP display that is dynamic, grabs the consumers’ attention, and reinforces the brand you’ve worked so hard to establish.
Some companies may balk at the additional expense of a quality–crafted, fully customizable display. However, the truth is that a POP display is one of the most cost-effective marketing techniques you have at your disposal. According to the Harvard Business Review, impressive POP displays often outperform other methods of advertising and promotion expenditures.
Creating a customized display tailored to fit your needs will result in good return on your investment and help you earn more money.
Following are three ways customization will help you earn more money:
1. Point of purchase displays are an economical way to help you target a specific market demographic.
For an example, imagine you own a soda company. You have a wonderful POP display advertising your orange soda, but this fall, you’re introducing a new cherry flavor. A customizable display can have a removable banner, panel, or other items that will enable you to “switch out” the preferred soda promotion you’re running that quarter.
In addition, you could place a customized, oversize picture of the cherry soda in the center of the display, and then remove it when your marketing focus shifts.
2. They help you introduce new products, giving them the traction they need to succeed.
This is particularly effective if your new product complements one of yours already in the marketing place. The POP display can actively reinforce your video, television and online advertisements. You’ll find that not only is the POP display less expensive than a large advertising campaign, it also has permanence—your POP display will remain in the store long after the marketing push has ended.
3. They present the perfect cross-selling opportunity
The purpose of cross selling is to encourage the buyer to purchase additional items that complement the one he or she has already purchased. Examples include the case to go with your new laptop or a chain lock and bike rack to go with the new bicycle you purchased.
A customizable display allows you to place these items beside each other or on the same display. You can easily implement additional cross-selling items to the display as they become available.
Benefits of custom POP displays aren’t limited to these three points.
You’ll find they can also:
- Be customized to fit the space available
- Use LED lighting to guide consumers to the product
- Calibrate colors and logos to match the exact hue of your company’s branding
- Can be designed for easy assembly or break-down
- Implement textures to prompt consumer attention
Custom-designed displays can provide the best ROI for your marketing dollar
We can guide you through the entire process, from creative design to advanced technological engineering to efficient warehousing services. Often, we are able to help our clients find a more economical alternative to their original plan!
Ready to get started? Talk to us about your ideas and your vision. We will make it a reality.
Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.