How To Reduce POP Display Costs

McIntyre Retail Displays

Updated October 2024

Keeping POP display costs under control is a key part of ensuring a healthy and prosperous business. With the interruption in supply chain and import/export delays that began during Covid, it’s even more vital to reduce shipping costs of retail displays —and have a company behind you that lives up to its promises.

Shipping costs are an absolutely critical component to consider when designing custom POP displays. One way we contribute to streamlining your project is by designing displays to “knock down.” This means your display can be shipped disassembled for easy assembly when it arrives at retailers. In turn, this helps reduce packing and freight costs.

We want to help ensure your success by working with you to reduce retail display shipping costs by establishing an economical plan to deliver your product in the most efficient way possible. Complete this simple form to get a quote.

The Many Factors that Impact Retail Display Shipping Costs

More than 1,000 U.S. freight brokers went out of business within the last year, according to the Federal Motor Carrier Safety Administration

Freight Brokers have faced extensive challenges. Their success is closely aligned with the nationwide economy, so recessions will hit the industry particularly hard. Other contributing factors to the closing include the proliferation of freight brokers. This is because when the capacity tightens, rates go up. As a result, newer freight brokers flood the market. As a result, rates fall.

Shipping and logistics costs are vital to the bottom line, and if you want a profitable return on a retail display, you’ll want your retail design team to examine every element and vendor in the process to ensure timely and efficient delivery.

According to the 2024 State of Logistics Report demand hasn’t bounced back since the worldwide recession from Covid. Why? A few of the factors include:

Geopolitical conflicts worldwide
Climate change’s impact on shipping lanes
High interest rates
Increased inflation
Less global demand (aside from the U.S.)
High operating costs

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How McIntyre Displays Helps You Get a Handle On Retail Display Costs

So how can you ensure your displays get to their destinations on time? And how can you streamline the process?

That’s where our extensive kitting and distribution services work closely to align with your goals. Because kitting involves pre-assembling items, this saves several steps in the process. Even more importantly, it can dramatically reduce the likelihood of expensive and time-consuming errors.

As a result? You pay less for retail display shipping.

This is possible by working closely with McIntyre Displays; our company can do it all for you.

Top 5 Tips on How to Reduce Custom POP Retail Display Shipping Expenses

1. Consider knockdown techniques and different materials during the initial design.

We understand the durability of the most popular materials used for POP displays, and therefore, we’re always aware of where real savings can occur. We’ll help you find material that is sturdy but lighter, which is an important option to keep in mind when designing your product.

This is one of the many advantages of having creative designers who are able to work closely with your distribution department. You won’t have a logistical nightmare of trying to sync multiple vendors.

2. Analyze packaging material costs for displays and inventory

We’re able to pack and ship your POP displays in a manner that takes advantage of the best packaging costs. Whenever possible, we look for the best options that will give you a great shipping rate.

3. Reduce costs with our reliable kitting and distribution services

Kitting means we have all your products gathered into a collection so we can conveniently and seamlessly complete your order. Through kitting, multiple SKUs are placed together under a new SKU. These related items are easily packaged and shipped together as a single unit.

4. Eliminate unnecessary items.

We just stated that it’s important for all your trade show items for your customized POP displays to be packaged together, particularly if you’re using LED lighting or other additional elements.

However, if you plan on giving out a lot of literature and brochures, this can increase the cost of your shipping. Consider working with a local print shop near the location of the trade show to get these quickly delivered to the location or pick them up yourself once you arrive.

5. Utilize short-term warehousing for “just in time” shipments.

Sometimes, it’s not appropriate to ship everything at once. In cases like that, it’s more economical to warehouse the items to help bridge the gap between production due dates and delivery dates. We offer short-term warehousing and we’ll be happy to answer any questions about our distribution services.

Let Us Take the Headache Out of Shipping: From Design to Distribution, We Do It All!

We understand how expensive shipping can be and how it impacts your return on investment. Let us eliminate the potential points of failure that can occur when working with multiple vendors. We’ll handle your project from inception to shipping. See why we have so many loyal and repeat customers. To get started, just complete the form below.

Since 1977, we’ve worked closely with clients to provide custom-designed displays, warehousing, kitting and distribution services for clients across the country. Through the latest technology and expansive warehouse space, we’re able to take your project from concept to completion to distribution.