Are Custom Displays Worth the Expense? Here’s the Truth
You see them in the aisle at Home Depot and Lowe’s. They can be found in everything from hardware stores to boutique shops. Customized displays are eye-catching, appealing, and make an impression on potential customers.
They are also more expensive than generic displays. You have to examine your bottom line to see if you can afford to have a custom display in your business budget.
But the truth is, you can’t afford to NOT have a customized display.
Customized displays can be a great investment for your business, and they can make your products more visible and accessible to customers, which can increase sales. They can also help to brand your business and make it more memorable.
We’ll take a look at the benefits of customized displays and how we can take the headache out of developing one.
3 Reasons Why Customized Displays Are Worth the Expense
1. Custom displays can help your products stand out.
In a sea of competitor products, custom displays can help your products stand out and grab attention. This is especially important if you are launching a new product. Through customization, you’re able to clearly communicate to your audience and maybe even target new customers.
2. Custom displays can convey your brand’s message.
We go into a bit more detail about this in our earlier, popular article, “Are You Aware of These Customized Display Benefits for Branding?”
The bottom line is your branding is much more than just a slogan or fancy logo. It’s the essence of who you are and how you can directly benefit your consumers. This is particularly vital because 64 percent of consumers believe in the importance of building relationships with brands that share and embrace their same values.
At McIntyre, we respect the years—often decades—that you have spent building your brand. We know the importance of getting the right colors, the right logos, and the right materials for your custom display.
Our design team works closely with you from inception to completion—and because you have one point of contact, you won’t have to deal with the hassle of being referred to different specialists during the process.
3. Custom displays can increase sales.
At the end of the day, you want to make sales, earn more loyal customers and be assured that your custom display presents a good return on its investment. (You can find out more information on this in our earlier article, “Five Ways to Measure the ROI on Your POP Display.” )
By utilizing a custom display, you’ll be able to showcase your products in a manner that is uniquely yours, distinguishing what sets you apart from your competitors. The result? A better opportunity of making that sale.
Let McIntyre Take the Headache Out of Creating a Custom Display
We understand you may be hesitant to undertake the extensive work that goes into developing and creating a custom display. When you’re working with multiple vendors, there’s always a chance that something will go wrong at some step in the process, and this will just cost you more time and money later.
But you don’t have to worry about that with McIntyre.
We’ve streamlined the entire process so we can take your project from start to finish; we’re the one vendor who does it all. And you don’t have to worry about pieces breaking during transport because we wrap and package them securely.
Don’t let stress and uncertainty rob you of the custom display that can help increase your sales. Contact us for a no-hassle quote today.
