You check your grocery list to be sure that you’ve gotten everything you need. You pull up to the checkout counter and then…

…something catches your eye. 

It may be as simple as a candy bar, an air freshener or even a USB cord. You don’t only want it, you believe you need it. It goes into your cart.

That is just one illustration of the power of strategic retail counter displays. You’ll frequently find these at the checkout lane–perfectly timed for when the customers already have their wallets out. 

Retail counter displays are profitable. In 2024, the average consumer purchased an estimated $3,381 worth of impulse buys a year—which equates to almost $282 a month.

At McIntyre Displays, we know that a powerful force like a counter display can produce extensive benefits. That’s why it’s crucial to put your best foot forward with a quality, customized display that perfectly highlights the unique aspects of your product, promoting what separates you from your competitors. Would you like more information? Just contact us to get started.

What Is the Primary Goal of a Retail Counter Display?

There are several goals of a retail counter display. A few of them include:

Capturing the Impulse Buyer

Impulse purchases equal great profits. We provide more detailed statistics later in this article, but the bottom line is a surprising number of purchases are made on impulse–particularly in grocery stores. 

Showcasing Your Product

A counter display is the perfect venue for showcasing your smaller products. If you need examples, check out these counter displays we did for ReCharge, Dymo and Lenox.

Highlighting Special Offers

Sometimes, special offers or promotions may be lost on a large point of purchase display or in the chaos of “action alley.” A smaller, yet effective, counter display allows your message to clearly be the focus of attention—and give the shopper a sense of urgency that they should take advantage of this offer as soon as possible. 

At McIntyre Displays, We’re Experts in Crafting Creative Retail Counter Displays

Showcasing your product while staying true to your brand story is at the center of all that we do. For decades, we’ve made enticing counter displays that grab attention and produce profits. We’d welcome the opportunity to work for you. Whether you have a specific vision in mind or just something scribbled on a piece of paper, we can transform your dream into reality. 

What Types of Products Can Be Displayed on Retail Counter Displays?

Flexibility is one of the key advantages of these convenient, eye-catching displays. There is a wide variety of products that can be showcased, including:

• Food items, such as candy or granola bars
• Hardware like screws, nails
• Tools, such as blades
• Automotive products such as windshield wipers
• Small electronics or electronic accessories
• Cleaning products such as hand sanitizer 
• Batteries
• Cosmetics, like lipstick, foundation and mascara

Which Retail Environments Can Counter Displays Be Used In?

Another advantage of working with these smaller displays is that not only do they capture the impulse buyer, but they can be used in a wide variety of retail environments such as:

• Large “big box” retailers
• Drug stores and pharmacies
• Boutique stores
• Grocery stores
• Electronic stores

The Statistics Behind Impulse Buying and Checkout Counter Displays

Impulse buying can capture huge profits. For evidence, look no further than these statistics:

• Impulse buying accounts for up to 62% of sales in grocery stores. 
• Even when shopping only for necessities, 39% of consumers are likely to purchase items on impulse.
• Consumers are most likely to purchase impulsively when shopping for household items (42%) and groceries (50%)
• Roughly 39% of customers don’t plan to buy most of their purchases.

You can’t afford to ignore this kind of purchasing power. 

When You’re Ready to Capture the Impulse Buyer, Let McIntyre Displays Guide You to Success

We know there’s much more to a customized display than simply looking great. We understand it represents a complicated design and creation process. It can be a headache if you’re incorporating several different vendors.

Because we’re a “one-stop shop,” we have the capacity to see your project through from start to finish. Our kitting and distribution services mean that your display arrives fully assembled and stocked—no need to worry about setting up. 

Let us take the stress out of the entire process. We’ll take your product from design to completion to delivery. See firsthand why national brands have trusted us for decades. Just contact us to get started.