No one can resist a good read. Believe it or not, even in the world of Kindles, iPads and other electronic readers, many people still prefer the feeling of paper between their fingers that only an actual book can bring. It may surprise book store owners, coffee shop managers and gift shop merchandisers to learn that physical books still outsell ebooks1. But when it comes to retail book displays or fixtures, are yours best-sellers? A huge factor in determining if a novel will be successfully sold at retail is how a retailer incorporates captivating book displays and fixtures in their […]

No one can resist a good read. Believe it or not, even in the world of Kindles and other electronic readers, many people still prefer the feeling of paper between their fingers that only an actual book can bring. It may surprise you to learn that physical books still outsell ebooks. But when it comes to book display stands, are yours best-sellers? A huge factor in determining a successful sale for a novel is to incorporate captivating displays as part of your retail marketing. We’ll take a look at 11 vital things you need to know to create a successful […]