Updated October 2024 A customized point-of-purchase display represents a lot of time and investment. Because it’s the face of your brand, you’ll want retail shoppers to have a positive experience with your brand. Our expert designers receive a lot of questions about what goes into designing retail displays.  Whether you are rolling out your 50th campaign or bringing a new product to market, here are their answers that will save you time and effort. In this article: We’ll also take a look at some of these frequently asked questions and cover topics such as: Planning for summer (and seasonal) displays […]

Chances are, you’ve experienced up-selling and cross selling firsthand. Any time the drive-through cashier asks if you’d like to “super-size” your meal or you’re considering purchasing a car with an upgrade to leather seats, you’ve been exposed to these marketing methods. It’s one of the best, most effective tools in the salesperson’s playbook. If you’re not taking advantage of up-selling and cross selling you’re missing out on important revenues—and POP displays are a key element in helping you net those sales. But it’s not just a mere POP display that assists—to reap the full benefits, you need a customized POP […]

What’s the first thing you see when you enter a retail store? Is it the signage (point of purchase display) and specials associated with items in “action alley” or is it a creative example of bulk stacking? Perhaps you’re captivated by the high-tech elements of a POP display, and you’re interested in exploring it further. This is a perfect illustration of the power of visual impact. You can’t afford to ignore these principles that are so vital for getting your point-of-purchase display noticed. We’ve outlined some important elements for creating a POP display with a strong visual impact that is […]