Consumer Psychology

the-psychology-of-color-and-how-you-can-benefit-from-it

March 15 2021

The Psychology of Color and How Retailers Can Benefit From It

From the color you pick for your customized POP display to its careful placement in the store, consumer psychology should drive your decisions. Often, shopping impulses take place on a subconscious level, causing an emotional reaction. We’ll take a look at the impact of color on your display, how you can benefit from it, and the basic psychology behind today’s consumer. Color: How Retailers Can Benefit From Psychological Insights Color is about much more than your favorite hue or the perfect shade to match your carpet. The subtle effects of color on our attitudes and preferences can register on a […]

December 9 2019

How Custom Merchandising Displays Boost Your Brand (And Sales)

Your business is much more than a logo or a name, and custom merchandising displays are the messengers that help develop perceptions in the minds of potential customers.

July 16 2019

Can a Fantastic POP Display Improve Customer Satisfaction?

Poor customer service comes with a huge price tag. According to Forbes magazine, poor customer service is costing businesses more than $75 billion each year. Compare that to the $13 billion reported in 2016, and one thing is clear: Businesses need all the help they can get. Granted, not every business has problems with customer service, but wouldn’t you want to use every advantage at your disposal? Custom POP displays can go a long way toward tipping the scales in your favor. What do customers want? The Forbes article continues with some more sobering statistics: Eighty-six percent of those surveyed […]

November 19 2018

Focusing on the Future: 7 POP Trend Predictions for 2019

No one has a crystal ball when it comes to determining future trends, however, through careful examination and study, we can determine which trends are going to be vital for customized POP displays to reflect in order to be successful. Are you ready for 2019’s POP display trends? Digital will continue to assert itself in the retail POP market as more people target Millennials. Read #2-7…

October 22 2018

Nothing But Net – Building a Sports Display That Encourages Interaction and Purchases

While $13.5 billion is an impressive number, $14.5 billion is even more so. Expansions in the female retail market and the use of technology-driven retail enhances have caused licensed merchandise sales to rise by $1 billion to $14.5 billion in 2019, according to Forbes magazine. This means that if you are creating a sports display, you should keep in mind that a large portion of your target audience is female, and you should look for opportunities to implement technology and innovation in your point-of-purchase creation. An exciting, innovative display will help you maximize sales. In order to do so, it’s […]

September 7 2018

It’s Not Too Early to Plan for Next Summer’s POP Display

The kids are back in school and the summer pictures of beach vacations and mountain hikes are recorded on your phone. Remember that it’s never too early to start planning the design for next summer’s POP display. With your June, July and August adventures fresh on your mind, it’s the perfect point to plan ahead now that you have some summer inspiration under your belt. We’ve compiled some of the best ideas you should consider when planning your next summer themed POP display. Take advantage of bright, bold, colors Summer is a time of bright, vivid color, from the hues […]

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