Branding Retail Displays

Great branding begins with a customized point of purchase display which increases your retail sales and builds trust in your product. For decades, we’ve been the proven leader in crafting, constructing and producing POP displays for a wide range of merchandise. Learn our tips and tricks for designing the perfect custom display unit to showcase your product for retailers. Still have questions? Request a quote or use our contact form and we’ll be glad to answer your specific design or product development questions.

August 6 2021

Were You Aware of These Customized Display Benefits for Branding?

Have you ever thought about the story behind your brand? Perhaps your company—like McIntyre Manufacturing —has been around for decades. Maybe it’s a family-run business that provides the best in customer service. You need to let your customers know this information, and custom merchandising displays are the way to do it. We’ll take a look at a few vital and important elements of a customized retail display—elements that can benefit both your brand and your bottom line. We’ll focus on branding, great design using the rule of thirds, and why it’s never too early to start designing a holiday display. […]

March 22 2021

Complete End Cap Display Guide

The end cap area is prime real estate and offers several advantages for your customized POP display. In regards to consumer behavior, these are some of the first displays customers see when they enter the store, and as they circle through the aisles, their eyes naturally gravitate to the end cap display. So how can you maximize this opportunity to your advantage? We’ve outlined some important aspects to keep in mind when creating your customized end cap display. Before you begin: Put yourself in the customer’s shoes To captivate your customer, you must think like a customer. The next time […]

December 9 2019

How Custom Merchandising Displays Boost Your Brand (And Sales)

Your business is much more than a logo or a name, and custom merchandising displays are the messengers that help develop perceptions in the minds of potential customers.

August 2 2019

Custom POP Displays Award Won by McIntyre Manufacturing

We’re pleased to announce that we were recently recognized with a bronze Outstanding Merchandise Achievement (OMA) Custom POP Displays award in the permanent display category for work we did for Freaker USA. The Shop! OMA Awards recognize excellent custom POP displays that set the merchandising and design precedents of today. Established in 2011 and located in Wilmington, North Carolina, Freaker USA is the leading manufacturer of one-size-fits-all beverage insulators. They also sell other items, such as quality socks, featuring the company’s trademark witty designs. When we worked with Freaker USA, we knew we wanted to provide a product that was […]

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December 12 2018

Case Study: Alps & Meters

Alps & Meters is a company that produces high-quality outdoor garments and accessories appropriate for any type of alpine sport. The garments are tailored, technical and timeless. They came to us to create unique, branded garment racks, tables and table-top displays for their retail stores. Continue reading to see the picture gallery.

November 19 2018

Focusing on the Future: 7 POP Trend Predictions for 2019

No one has a crystal ball when it comes to determining future trends, however, through careful examination and study, we can determine which trends are going to be vital for customized POP displays to reflect in order to be successful. Are you ready for 2019’s POP display trends? Digital will continue to assert itself in the retail POP market as more people target Millennials. Read #2-7…

October 7 2018

Your Complete Guide to an Effective End Cap Display

December 19 2017

Take Advantage of Special Occasions with These Five POP Display Design Tips

Christmas. Hanukkah. Kwanzaa. New Year’s Day. The end of the year and the dawning of the new one feature a steady stream of holidays, and many retailers capitalize on these special occasions. There are five main ways to ensure your retail POP display design takes advantage of these opportunities: 1. Use Your Retail Display to Confirm Your Brand Story The red suit says it all. Santa’s bright jacket with white fur trim is one of the most recognized fashion statements on the planet. When you have brand recognition like that, use it to your advantage. If we were designing a […]

November 6 2017

Three Tips to Attract Potential Customers to Your Trade Show Booth

Trade shows can be full of sensory overload, making it difficult to stand out from your competitors and attract potential customers to your booth. The purpose of a successful trade show booth display is to capture promising potential clients. We’ve helped thousands of our customers achieve this goal, and we know successful booths have a few things in common. 1. Forget the gimmick, focus on your product. Juggling monkeys and luxurious vacation giveaways may get attention, but do they draw your ideal client? Do they result in actual product sales? Don’t waste your time and energy on overused, and sometimes […]

October 21 2017

Avoid These Common Point of Purchase Problems

Building a creative point of purchase display is a project that is important to your brand and your bottom line. When the stakes are high, you can’t afford to have something go wrong. Before deciding on a display manufacturer to partner with, take a look at these common issues and make sure they won’t occur. We’ve compiled a list of common problems that can occur when manufacturing your displays and how you can avoid them. 1. The color isn’t quite right. If your manufacturing partner has difficulty getting that exact shade for your logo, then you need to consider finding […]

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