Three Tips to Attract Potential Customers to Your Trade Show Booth

Trade shows can be full of sensory overload, making it difficult to stand out from your competitors and attract potential customers to your booth.

The purpose of a successful trade show booth display is to capture promising potential clients. We’ve helped thousands of our customers achieve this goal, and we know successful booths have a few things in common.

1. Forget the gimmick, focus on your product.

Juggling monkeys and luxurious vacation giveaways may get attention, but do they draw your ideal client? Do they result in actual product sales? Don’t waste your time and energy on overused, and sometimes expensive, gimmicks that do nothing for your bottom line.

Instead, center your booth around your product. Use a customized display to feature it prominently and make the product accessible to potential customers to interact with.

2. Make it clear why you’re different.

Draw your ideal customers in using what makes you unique and setting your brand apart from the competitors in the space.

Is your value proposition uniquely better than your competitor’s? Is your product the first of its kind? Use the components of your display to tell why your brand’s story is special.

3. Your customized display design should be practical.

You can have the most beautiful graphics on your trade show booth and still have your mission fall flat. You have to be sure that your design points people to your product. To accomplish this, you should:

  • Make sure the words on your booth are large enough to be easily legible from a distance.
  • Your message should be concise and intriguing — remember that visitors will likely glance at them for less than 10 seconds.
  • Incorporate appropriate graphics that give potential customers a reason to visit your booth.

Planning for your vision

For decades, we’ve helped all types of businesses deliver their messages and products in a way that is well-executed and efficient. Design is only part of the mission – we are proud to create displays that are easily assembled and shipped in the most economical way possible.

Contact one of our expert designers so we can help you turn your dream trade show display into a reality.

Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.