Think Like Your Customer: The Psychology Behind Today’s Consumer
Why did a customer buy one brand over another? Was it because they have had better experience with that brand, or is it because the display convinced them to select it over another item?
Mountains of research have been dedicated to analyzing and interpreting consumer behavior. Knowing what your clients need — and what they want — is one of the foundational elements of a successful business model.
In order to be profitable, you have to think like your customer.
What is consumer psychology?
This specialized branch of social psychology studies why customers buy the items they do. These purchasing habits could be the result of extensive research, emotion, or even word-of-mouth recommendations from friends. In some cases, potential buyers may be picking up on subtly-dropped subconscious cues.
Consumer behavior is hard to pin down because customers may not know exactly why they bought an impulse item; they just know that they wanted it.
There are several ways that you can influence customer behavior by tapping into what researchers do know about how we process the shopping experience. A quality POP display can help tip the odds in your favor.
When you examine the subtleties of consumer behavior, emotion is at its core.
1. Customers want information. Now.
It’s easier than ever for today’s consumer to have a wealth of information at their fingertips instantly. Therefore, if your display doesn’t immediately provide the information shoppers want, they’ll become frustrated easily.
2. Customers are motivated by personal feelings and experiences.
According to Psychology Today, MRI imaging studies show that the emotional centers become more active when selecting a product. Therefore, consumers rely on emotions to make a purchasing decision. These feelings toward a brand’s “likeability” are primarily responsible for brand loyalty.
Therefore, it’s important that your POP display and your brand connects with them on an emotional level. This can be through certain colors, verbiage or tactile senses.
3. Use quality customer service to create loyalty, which in turn creates fans.
By providing useful information, a clear message and excellent design, your POP display can reflect your dedication to quality customer service.
Do you have a video that tells people more about how to use your product? Include a monitor on your display so that consumers can view this while making their purchasing decision. Do you offer a warranty on your products? Make sure that’s stated prominently on the POP display.
Still have questions? We’ve got you covered.
We have dedicated ourselves to uncompromised customer satisfaction. It’s a tradition of quality and going the extra mile that McIntyre Manufacturing Group has had since its inception.
Contact us for more information. We’d love to speak with you about creating a design that both inspires and produces results.
Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.
- Clark, Dorie. “Cracking the Code of Consumer Psychology.” Forbes. Online.
- Huang, X., Li, X. and Zhang, M. (2013), “Seeing” the social roles of brands: How physical positioning influences brand evaluation.” Journal of Consumer Psychology, 23: 509–514. doi:10.1016/j.jcps.2013.03.001 Online.
- Patel, Neil. “The Complete Guide to Understand Customer Psychology.” Quick Sprout. Online.
- Psychology Today. “Inside the Consumer Mind: How Emotions Influence What We Buy.” Online.