Five Characteristics of a Quality Book Display
While the old adage is that you can’t judge a book by its cover, you know better. Your product is often judged by its appearance. If you’re not putting the best foot forward, anything less than stellar means customers will migrate to your competitors.
A key component of success is the quality of your display. Whether you’re selling comics or featuring the latest children’s book series, it’s vital to know these five characteristics of a quality book display:
1. Profitable displays do not overwhelm your product.
While you may have some innovative, “outside-the-box” ideas, remember that it’s your product—not the packaging—that’s the star of the show. The best displays are ones that complement—not compete with – your product.
Imagine you are the customer. Look at your display and ask yourself: What’s the first thing that grabs your attention? What is the predominant color or shape? At first glance, can you instantly determine what is being sold and why you should buy one?
2. Quality book displays use color to enhance your brand.
To showcase your brand, be sure that every piece of your display works seamlessly together. This means using the exact color to reflect your logo or to complement the items on display. Even if your display is an intricate wire frame display, our innovative powder coating will easily provide the coverage you need.
3. They demonstrate that form follows function.
Is this going to be a permanent display in a retail store, or is it going to be part of a large, temporary kiosk at a business fair? The key to quality is creating an item that is visually stunning yet, at the same time, one that can fulfill your needs. Also, keep in mind the “traffic flow.” Where is your display located in relation to where shoppers will be entering or exiting the store? Are there other items with which your product will be competing? If so, where will they be located?
A good grasp and understanding of where your display will be in relation to other items is a major consideration for good design.
4. Quality book displays can be made from a variety of material, as long as it reinforces the brand.
If a basic, simple wire frame is the best fit for your product, then by all means, utilize it. Just realize that you don’t have to be limited. Quality displays utilize all tools at their disposal, whether it’s wood, LED lighting or a different texture.
5. Great displays are the handiwork of industry experts.
You don’t know what you don’t know. Do you have an exciting, innovative idea for your stand but you’re not sure how to make it a reality?
Your brand is precious. It’s a vital component of customer loyalty. You have to be 100 percent sure that your display will take your product to the new level. Of course, that’s easier said than done. That’s when it’s important to work with a company that listens to your needs.
At McIntyre Manufacturing, if you can dream it, we can build it. We’ve helped thousands of customers across the country—and the world—create efficient quality displays for every type of product.
So what’s your vision? Do you have a carefully crafted plan, or have you scribbled it on a napkin? Perhaps you don’t even know where to start. Our team has both the creativity and technical expertise to produce an affordable, world-class product. Contact us and we’ll be glad to help you.
Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.
McIntryre is a leading manufacturer of book display racks for retail stores.