What Does Gen Z Mean for Your POP Display Strategy?

While the Millennials seem to grab all the headlines, there’s another powerhouse generation on the horizon: Generation Z. They are already starting to make a strong impact in the retail world. By closely examining this demographic, we can show you how to craft your POP display strategy accordingly to capture these customers.

Who is Gen Z?

Gen Z is defined as the generation that comes after the Millennials. While Gen Z is not their “official” name, it’s currently the moniker used for those who were born between 1995 and 2014. Globally, they represent 2.6 billion people with an estimated $44 billion in purchasing power. Next year, they will account for roughly 40 percent of American consumers, according to Storefront magazine. For comparison, the Millennials were born between 1980 and 1994.

What Are the Retail Habits of Gen Z?

While you’d think that the generation that practically invented the internet meme would limit themselves to online shopping, that’s not the case. Sixty-six percent prefer being able to touch the product or try it on before purchase.

While they enjoy physical, brick-and-mortar stores, they are still connected to their phones. Roughly 45 percent of them will use Snapchat while they are in a retail store.

Gen Z also shows an affinity for pop-up shops. A pop-up shop is a temporary retail space that is part of an advertising campaign or marketing push. These stores are frequently in place for less than a week, and their goal is to create a memorable experience that lingers in their customers’ minds long after the shop is gone.

What Does Gen Z Mean for Your POP Display Strategy?

Essentially, you can maximize your display’s marketability to Gen. Z by:

Utilizing displays that are easily moved, disassembled and relocated.

This taps into the generation’s affinity for pop-up storefronts. By adding flexibility to your display, you’re ensuring that you can take advantage of these marketing opportunities in a way that is both economical and efficient.

Incorporating social media-worthy elements into your design.

Interesting shapes, LED lighting, and creative “outside the box” ideas don’t only catch attention—they’re also great fodder for social media. Use your display to encourage Gen Z shoppers to Snap or Tweet away.

Making sure your inventory is easily visible.

Gen Z will frequently check out your inventory online, make a decision about what they’d like to purchase, and then purchase it in the store. Therefore, if you sell different types of a similar product, make sure your display is able to present them prominently in a way that they are easily recognized. You should also use this opportunity to take advantage of upselling opportunities.

Dedication to Quality Speaks to All Generations

Whether you’re trying to reach the upcoming Gen Z or you’re searching for the perfect pop display strategy and solution for your trade show booth, we’ve got decades of creative experience that produces results, and that’s why we are able to easily incorporate features such as LED lighting into our pop displays. That means a stronger ROI for your product or services. Let us show you how we create customized displays that are completed on time and on budget. Often, we can even find more economical ways to produce your POP display, saving you money.

Get a quote today. We look forward to working with you!

Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.